Helping founders and teams grow companies, faster

Who we are

We’ve spent the last few decades in the entrepreneurial trenches. Now, we’re sharing what we’ve learned, to help more founders and teams develop the key skills needed to grow their companies, faster.

With 321, you’re in good company

Our courses have helped hundreds of startups, scale-ups and social enterprises – at all stages – get their growth on

founders & team members from more than 365 companies have taken 321 courses to help them grow

321 alumni give 321 a world-class NPS score of 73


of our alumni saw revenue growth (and 30% doubled!) since taking a 321 course


of our alumni saw growth in the # of customers/users

At 321, we entrepreneurs!

We work with a broad range of companies, from startups to fast-growing scale-ups. Our specialty is tech companies in all sectors, but we also work with services companies, social enterprises and non-profits to help drive growth.

And we love those who support them!

If you’re an economic development organization, accelerator, incubator, co-working space or have a mission to support high-growth companies, 321 offers proven programming you can offer your clients and communities.

Our team

Carey Houston

Founder & CEO

Carey has 25+ years of marketing, sales and product experience in startups, scale-ups and services companies. She leverages that experience as course facilitator for 321’s Lean Sales and Growth Marketing courses and takes the lead on engaging with our partner network. Carey is also passionate about community-building, is an active mentor and a proud member of The A100.

Sarah Morrill

Director, Customer Success & Business Development

Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands. Sarah brings her passion and experience to directing 321’s own marketing efforts, as well as to her role as course facilitator for 321’s Growth Marketing courses. Sarah is also passionate about company culture and volunteering in the tech community.

Beth Thompson

Director, Performance & Optimization

Beth is not only a tech co-founder, she also has 20+ years’ experience in marketing with B2B, B2C and non-profit organizations. At 321, Beth leads our marketing ops and growth efforts, ensuring we have an effective “machine” driving and supporting our own growth.

Gillian Deyl

Marketing Manager

Gillian brings her experience in digital marketing and communications in a variety of organizations to 321’s marketing team. Gillian takes the lead on our campaigns and events, and oversees 321’s marketing efforts.


Michael Beedie

Customer Success Manager

Michael brings his customer-focused B2B account management and sales background to 321’s customer success team. Michael’s working hard behind the scenes and front of house to support great outcomes for 321 participants.


Crystal O’Hara

Customer Success Manager

Crystal brings her years of experience in sales, marketing and customer success in software companies to 321. She’s also an alumnus of our Lean Sales course! As our Customer Success Manager, Crystal oversees successful delivery of our courses and works hard to ensure participants have a great experience.


Niki Spalding

Operations Coordinator

Niki keeps the 321 ship running smoothly, handling our operations and supporting our marketing and customer success teams.