Copywriting is hard. Like any other skill, it requires persistence, dedication, and perseverance to master. Of course, it helps to get a few pointers! Enter 321 and our latest Growth Snack. We rounded up the 321 community to check out some of their sales emails and...
There’s no shortage of resources available for founders – one you’ve likely heard us mention before is the Canada Alberta Job Grant. Under this grant, government contributes two-thirds of training costs to a maximum of $10,000 per trainee per year, which is pretty...
Every quarter, 321 rounds up our community to learn from our friends in high places. With the last meetup featuring some of our favourite marketing minds, it only made sense for our spring edition to focus on sales, with Paul Turner of Chata.ai and Michael Chessa of...
Metrics matter. Sometimes you have to track metrics for no other reason than your investors want you to track them. In that case, you’d better do it! However, tracking metrics also affords entrepreneurs the opportunity to measure the efficacy of their practices....
Lunch Without Lunch (LWOL) is a weekly connection for members of the tech and innovation ecosystem, put on by our friends at Rainforest Alberta. 321 was fortunate enough to share the (virtual) stage with them this past week, to host a panel of young sales standouts...
An "Ideal Customer Profile (ICP)" is a highly detailed definition of your target customer. It is a VERY important exercise in ensuring your whole company is aligned – across your product, sales, marketing and customer success teams. While it...
Being a successful founder requires an impressive set of skills. While there are many skills integral to your success, chief among them (much to the chagrin of many founders) is selling. While learning to sell may seem to be a daunting task (especially when you...
Check out this great guest blog from one of our most recent graduates, Danielle Torrie. A proud alumni of 321's Growth Marketing course, she describes how the course helped her level-up as a marketer! Marketing is often overwhelming, with requests coming from all...
There’s a ton of 321 magic happening, so sometimes it’s hard to choose! Never fear, there’s 321 help on that. In this blog, we’ll highlight and dig into our 321 Growth Marketing course so you can determine if this marketing adventure is best for you.
There’s so much 321 goodness, that sometimes it’s hard to choose! Here, we’ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.
There’s no shortage of resources available for founders – one you’ve likely heard us mention before is the Canada Alberta Job Grant. Under this grant, government contributes two-thirds of training costs to a maximum of $10,000 per trainee per year, which is pretty...
There’s a ton of 321 magic happening, so sometimes it’s hard to choose! Never fear, there’s 321 help on that. In this blog, we’ll highlight and dig into our 321 Growth Marketing course so you can determine if this marketing adventure is best for you.
There’s so much 321 goodness, that sometimes it’s hard to choose! Here, we’ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.