There’s so much 321 sales goodness, that sometimes it’s hard to choose! Here, we’ll unpack our 321 sales courses so you can decide which of sales adventure is the best fit for you.
All 321’s upcoming courses in Edmonton and Calgary.
There are a few things you may want to consider for your marketing plans that were made pre-pandemic. Here’s some questions to ask yourself and your team before you move forward.
If you’re wondering “Which 321 course should I take?” then you’re in good company. Another way of phrasing this question is “Which 321 course should I take first?” We get asked this frequently. So, let’s get into it – and get you to an answer that’s best for your organization!
If you’re keen to get help and you know the focus area for you (Sales, Marketing or People), you might be wondering: Should I take the one day Kickstarter course or the 9-week deep-dive course? Well, we can help you decide…read on!
So, you think you’re ready. You know what “flavour” of stack you’ll need. Here are our top 5 tips for how you go about implementing your CRM tools.
Once you’ve established whether or not you are ready for a CRM, it’s time to consider: are you marketing-led or sales-led? Each different approach determines what type of CRM you should adopt, and what functions you’ll need it to perform.
At 321, we often get asked “which CRM should I use?” And, like most great questions, there’s no easy answer. In this post we’ll share some of our lessons learned (often the hard way!) from our experience implementing a variety of CRM, marketing automation and sales pipeline management tools and tech stacks.
Here we share the fundamental differences between selling in an established company vs. selling in a startup. Understanding and acknowledging these differences is the first step towards startup sales success.
Marketing is a many splendored thing. And that’s a problem. The many meanings of marketing can create confusion for companies looking to achieve traction. Today what’s on tap is talking about growth marketing: describing what it is and, importantly, why you need it to scale.
People fails from the field – and how to avoid them!
When it comes to customer acquisition, our view is augment > outsource. Here’s why it’s important to keep your customers, and the process to land them, close.
We believe there are 3 key reasons why B2B organizations have a hard time aligning marketing and sales. Here are 3 ways these organizations can work to address this misalignment.