All 321’s upcoming courses in Edmonton and Calgary.
: There’s a ton of 321 Marketing magic happening, so sometimes it’s hard to choose! Never fear, there’s 321 help on that. In this blog, we’ll highlight and dig into our 321 marketing courses so you can determine which of our marketing adventures is best for you.
It’s a question we get asked a lot: Who is 321 for? We get it, before you register, of course you need to make sure that 321’s programs are for you. Read on to learn who exactly 321is best suited for.
So, you think you’re ready. You know what “flavour” of stack you’ll need. Here are our top 5 tips for how you go about implementing your CRM tools.
Once you’ve established whether or not you are ready for a CRM, it’s time to consider: are you marketing-led or sales-led? Each different approach determines what type of CRM you should adopt, and what functions you’ll need it to perform.
At 321, we often get asked “which CRM should I use?” And, like most great questions, there’s no easy answer. In this post we’ll share some of our lessons learned (often the hard way!) from our experience implementing a variety of CRM, marketing automation and sales pipeline management tools and tech stacks.
Here we share the fundamental differences between selling in an established company vs. selling in a startup. Understanding and acknowledging these differences is the first step towards startup sales success.
Marketing is a many splendored thing. And that’s a problem. The many meanings of marketing can create confusion for companies looking to achieve traction. Today what’s on tap is talking about growth marketing: describing what it is and, importantly, why you need it to scale.
People fails from the field – and how to avoid them!
When it comes to customer acquisition, our view is augment > outsource. Here’s why it’s important to keep your customers, and the process to land them, close.
We believe there are 3 key reasons why B2B organizations have a hard time aligning marketing and sales. Here are 3 ways these organizations can work to address this misalignment.
Selling is a bit like following a recipe. You don’t need to be a chef. You don’t need to have gift for the gab, superior behavioural insight or blustery confidence. You can get great results when you consistently use proven approaches and tools.
Want to know how to make selling easier? Make something your customers want.