All 321’s upcoming courses in Edmonton and Calgary.
There are a few things you may want to consider for your marketing plans that were made pre-pandemic. Here’s some questions to ask yourself and your team before you move forward.
You’re likely set up to work from home. Now what? Here are 5 ways to keep your business moving forward.
If you’re keen to get help and you know the focus area for you (Sales, Marketing or People), you might be wondering: Should I take the one day Kickstarter course or the 9-week deep-dive course? Well, we can help you decide…read on!
So, you think you’re ready. You know what “flavour” of stack you’ll need. Here are our top 5 tips for how you go about implementing your CRM tools.
Once you’ve established whether or not you are ready for a CRM, it’s time to consider: are you marketing-led or sales-led? Each different approach determines what type of CRM you should adopt, and what functions you’ll need it to perform.
At 321, we often get asked “which CRM should I use?” And, like most great questions, there’s no easy answer. In this post we’ll share some of our lessons learned (often the hard way!) from our experience implementing a variety of CRM, marketing automation and sales pipeline management tools and tech stacks.
Here we share the fundamental differences between selling in an established company vs. selling in a startup. Understanding and acknowledging these differences is the first step towards startup sales success.
Marketing is a many splendored thing. And that’s a problem. The many meanings of marketing can create confusion for companies looking to achieve traction. Today what’s on tap is talking about growth marketing: describing what it is and, importantly, why you need it to scale.
People fails from the field – and how to avoid them!
When it comes to customer acquisition, our view is augment > outsource. Here’s why it’s important to keep your customers, and the process to land them, close.
We believe there are 3 key reasons why B2B organizations have a hard time aligning marketing and sales. Here are 3 ways these organizations can work to address this misalignment.
Selling is a bit like following a recipe. You don’t need to be a chef. You don’t need to have gift for the gab, superior behavioural insight or blustery confidence. You can get great results when you consistently use proven approaches and tools.