We’re all about being part of the community through speaking & supporting events and doing our part to build community via our quarterly 321 meetups. Check back frequently to see…
Read More
For Greater Sales & Marketing Impact, Get Comfortable Being Uncomfortable… Here’s a funny thing we’ve noticed in our professional adventures (which at 321 are all about accelerating skills and advising…
Right hand, meet left hand. In many B2B organizations, there are real challenges aligning sales and marketing. We believe there are 3 key reasons why this happens, and 3 ways…
Last week, we hosted our quarterly 321 Meetup with our 321 alumni and crew, to chat traction and growth. In addition to drinks, snacks (so many snacks!), and bonbons from…
Last week, we filled our brains with great ideas, fresh perspectives and new insights at the Traction Conference in Vancouver. Kudos to the Traction and Boast teams. Not only was…
It is exciting to watch startups and our Alberta startup ecosystem grow. As we have both worked in and around the startup space for many years, we have also both…
Let’s talk startup sales. For many startup founders, the first sales hire is almost always a no-brainer: they seek sales rockstars, many of whom have proven their skills at big…
Are you still working IN your business, not ON your business? In this video, I discuss the two questions you’ll want to ask yourself before you commit to one of…
So, you’ve decided to up your sales game. But how do you decide which sales accelerator aligns best with your needs? You know your business better than anyone, but it…
Our Take on the Best Books to Get Growing As far as we know, there’s no such thing as the Startup Canon, but, hey, why isn’t there? Based on our…