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321 ‘Mini Marketing Meetup’ with Expert Guest Panelists

January 20 @ 4:00 pm - 5:30 pm

Free

We know you may be feeling a little “Zoomed-out” with all the online meetings lately. That’s why our next 321 meetup has been designed to be like speed-dating for your marketing brain! This short, virtual event will feature a panel of five experts in their field of marketing.

Usually these meetup events are reserved for 321 alumni only – but we thought this time we’d open it up to our broader community, for a bit of catching up, connecting, and learning together.

Grab a bevvie and join us (via Zoom) for the ‘Mini Marketing Meetup’ with Mitchell Gillespie, Denny Hollick, Kelsey Gernert, Caitlin Meachin, and Kailey Belsher. We’ll hear a quick presentation from each of our panelists on their “hot topic,” then open it up for a Q&A session.
Mitchell Gillespie is the former Director of Product Management at Wave HQ and is now the Chief Growth Officer at Thin Air Labs, where they support the scale-up of Future-Fit ventures. He has an extensive background in Product Management and is going to share with us some of his top tips to build your ideal customer profile (ICP) – and hint, ICPs aren’t “personas.”
 
Denny Hollick is a Senior Marketing Manager with a focus on Growth & Product Success at Unbounce – a landing page builder helping businesses convert their online traffic into sales. He’s going to grace us with some landing page wisdom at this event.
Kelsey Gernert is Head of Partnerships with Hubspot for Startups. She works hard at growing the Hubspot customer base in the global startup and venture capital ecosystems. She’s going to talk to us about building topic content clusters that’ll push you higher up in the search ranks.
Caitlin Meachin is a Senior Product Marketing Manager at Unbounce, and she has loads of experience as a Digital Market Researcher at multiple companies. She’s going to tell us all about where we can go wrong when doing market research.
Kailey Belsher is the Head of Performance Marketing at Harvest Builders. She’s held multiple marketing management roles and has been an entrepreneur herself. She’ll explain how to get our startup marketing plans right the first time.

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