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Growth Marketing

Level up your marketing engine

Is marketing a key driver of your growth? Or are you spending a lot (of time or $) on marketing, but not getting results? Need more leads to fill the top of your funnel? Not sure of what flavour of marketing you need to win? Or how best you can execute?  321 can help.

Who's it for?

Founders & execs

Maybe you’re new to marketing (hello, technical founders!), and don’t know what you don’t know… but need t to understand how marketing can drive growth, the team you need to execute and how much to invest.

“Traditional” marketers

You’ve done marketing before, but it’s different now.  Your past experience in brand and marcom hasn’t armed you with what you need to win in your current role – namely, running campaigns to drive growth.

Newbies & non-marketers

Maybe you are a marketing newbie, or want to understand how to collaborate better with marketing. Perhaps you’re a new venture and want to get things “right” at the start – or need guidance as you pivot.

What is it?

In 321’s Growth Marketing course, you’ll learn how to build – or level up – your marketing engine so that it can be a driver of your growth.

You’ll learn to do the kind of marketing that leads to revenue – like designing and executing great marketing campaigns, creating great market assets and sales tools, and crafting marketing messages that resonate with your prospects. And you’ll learn while doing – applying your mad new skills in your business, in real-time.

So, whether you’re just starting out with marketing, looking to scale up, or need to fix what isn’t working, Growth Marketing is the course for you. 

 

 

Outcomes

Know your target

Define your best markets, segments and customers

Understand the numbers

Assess the customer acquisition costs that work for you

Pick campaign types

Identify the types of marketing campaigns you need to hit your goals

Design campaigns

Design a marketing campaign using best practices and proven templates

Craft your message

Develop your key company and product messages

Identify key assets

Map out the sales tools and marketing assets you need

Define metrics

Identify the key marketing metrics to assess your ROI and impact

Assess team & stack

Confirm the marketing bench and the stack you need to execute

What people are saying

Brett Colvin, Goodlawyer

One of our mottos is expedited learning. And 321, both sales and marketing, has expedited our learning, exponentially.

Brett Colvin
Goodlawyer

Alina Turner, Helpseeker

Growing our company through great sales and marketing is every bit as important to us as a social enterprise. Without 321, HelpSeeker would be years behind where we are now.

Alina Turner
Helpseeker

Shanika Abeysinghe, Bessie Box

I don't think I would have had the bandwidth to execute what needed to happen when we 10x'd overnight without 321.

Shanika Abeysinghe
Bessie Box

Why Growth Marketing?

From strategy to specifics

Yes, we go into the nitty gritty on marketing tactics. But we also guide you through the strategy bits needed to do great marketing – like understanding your target customer, value, differentiation, and unit economics.

Proven results

Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. It works if you do the work!

Deep campaign expertise

At 321, you can tap into the extensive marketing and campaign experience – across business models, sectors, product categories and company stages – from the 321 instructors and our guest speakers.

Playbooks and templates

We share proven playbooks and templates you can use to apply what you learn every week – with different options to guide early-stage vs scaling companies.

Next event

How it works

Learn – on your own time

Self-drive through our online content to learn the key concepts, and use the 321 worksheets and templates to apply learnings to your business in real-time

Workshop it – with 321 and peers

Connect every week (hello Zoom!) with your cohort to discuss, share real-life examples and brainstorm solutions – to keep you on track and to drive to outcomes

Get 1:1 support

Use your “ride-a-long” sessions to get more personalized coaching, feedback and advice on your sales efforts from 321 experts

Pricing

$1,299

Sign up to supercharge your sales for $1299 plus tax and fees

 

$499

Bring a colleague with you for $499 plus tax and fees

2/3 off

Explore if you’re eligible for grants to get up to 2/3 off course fees

Instructors

Sarah Morrill

Director of Marketing

Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands.

Chantel Elliot

Experienced Marketing Executive

Chantel has 25+ years of marketing leadership experience with a mix of startups, scale-ups and large enterprise. She's also a leadership coach for impact-driven entrepreneurs and mid-career leaders

Carey Houston

Founder & CEO

Carey has 25+ years of experience in startups, scale-ups and services companies, and has been a VP Marketing in four companies.

Sign up

If you’re convinced 321’s Growth Marketing is what you’ve been looking for, sign up now

 

Not sure?

If you’re still undecided, check out some additional information to help you decide

 

Book a call

If you still have some questions, book a call to chat with a 321 team member