Level up your marketing engine
Is marketing a key driver of your growth? Or are you spending a lot (of time or $) on marketing, but not getting results? Need more leads to fill the top of your funnel? Not sure of what flavour of marketing you need to win? Or how best you can execute? 321 can help.
Who's it for?
Founders & execs
Maybe you’re new to marketing (hello, technical founders!), and don’t know what you don’t know… but need t to understand how marketing can drive growth, the team you need to execute and how much to invest.
You’ve done marketing before, but it’s different now. Your past experience in brand and marcom hasn’t armed you with what you need to win in your current role – namely, running campaigns to drive growth.
Newbies & non-marketers
Maybe you are a marketing newbie, or want to understand how to collaborate better with marketing. Perhaps you’re a new venture and want to get things “right” at the start – or need guidance as you pivot.
What is it?
In 321’s Growth Marketing course, you’ll learn how to build – or level up – your marketing engine so that it can be a driver of your growth.
You’ll learn to do the kind of marketing that leads to revenue – like designing and executing great marketing campaigns, creating great market assets and sales tools, and crafting marketing messages that resonate with your prospects. And you’ll learn while doing – applying your mad new skills in your business, in real-time.
So, whether you’re just starting out with marketing, looking to scale up, or need to fix what isn’t working, Growth Marketing is the course for you.
Know your target
Define your best markets, segments and customers
Understand the numbers
Assess the customer acquisition costs that work for you
Pick campaign types
Identify the types of marketing campaigns you need to hit your goals
Design a marketing campaign using best practices and proven templates
Craft your message
Develop your key company and product messages
Identify key assets
Map out the sales tools and marketing assets you need
Identify the key marketing metrics to assess your ROI and impact
Assess team & stack
Confirm the marketing bench and the stack you need to execute
What people are saying
Brett Colvin, Goodlawyer
One of our mottos is expedited learning. And 321, both sales and marketing, has expedited our learning, exponentially.
Alina Turner, Helpseeker
Growing our company through great sales and marketing is every bit as important to us as a social enterprise. Without 321, HelpSeeker would be years behind where we are now.
Shanika Abeysinghe, Bessie Box
I don't think I would have had the bandwidth to execute what needed to happen when we 10x'd overnight without 321.
Why Growth Marketing?
From strategy to specifics
Yes, we go into the nitty gritty on marketing tactics. But we also guide you through the strategy bits needed to do great marketing – like understanding your target customer, value, differentiation, and unit economics.
Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. It works if you do the work!
Deep campaign expertise
At 321, you can tap into the extensive marketing and campaign experience – across business models, sectors, product categories and company stages – from the 321 instructors and our guest speakers.
Playbooks and templates
We share proven playbooks and templates you can use to apply what you learn every week – with different options to guide early-stage vs scaling companies.
How it works
Learn – on your own time
Self-drive through our online content to learn the key concepts, and use the 321 worksheets and templates to apply learnings to your business in real-time
Workshop it – with 321 and peers
Connect every week (hello Zoom!) with your cohort to discuss, share real-life examples and brainstorm solutions – to keep you on track and to drive to outcomes
Get 1:1 support
Use your “ride-a-long” sessions to get more personalized coaching, feedback and advice on your sales efforts from 321 experts
Sign up to supercharge your sales for $1299 plus tax and fees
Bring a colleague with you for $499 plus tax and fees
Experienced Marketing Executive
Chantel has 25+ years of marketing leadership experience with a mix of startups, scale-ups and large enterprise. She's also a leadership coach for impact-driven entrepreneurs and mid-career leaders