{"id":286,"date":"2019-10-16T22:45:43","date_gmt":"2019-10-16T22:45:43","guid":{"rendered":"http:\/\/321-growth-academy-2023.local\/what-kind-of-crm-do-you-need-to-fuel-your-growth\/"},"modified":"2023-11-02T21:12:06","modified_gmt":"2023-11-02T21:12:06","slug":"what-kind-of-crm-do-you-need-to-fuel-your-growth","status":"publish","type":"post","link":"https:\/\/321growthacademy.com\/what-kind-of-crm-do-you-need-to-fuel-your-growth\/","title":{"rendered":"What kind of CRM do you need to fuel your growth?"},"content":{"rendered":"\n
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In the first blog of our series on CRM<\/a>, we looked at the question: are you ready? Now, that you have established whether or not you are, it\u2019s time to consider: are you marketing-led or sales-led?<\/p>\n\n\n\n

We believe that sales and marketing go hand-in-hand in driving your growth.<\/p>\n\n\n\n

A Sales-Led Approach
<\/strong>Sometimes it\u2019s better to take a sales-led approach, where you focus your efforts on outbound direct sales or selling your product through third-party channels. In this case, marketing can be important to driving awareness and interest, but tends to play more of a supportive role.<\/p>\n\n\n\n

A Marketing-Led Approach
<\/strong>Other times, a marketing-led approach is a better fit, in which your marketing and social campaigns are designed to drive inbound leads to the top of your funnel. Sales may play a role, or not, but marketing is the key driver of your growth.<\/p>\n\n\n\n

Which is right for you will depend on your product category, your target market, how your buyers like to buy, who you compete with, and your unit economics.  You can find a great post here<\/a> from First Round Capital on this topic.<\/p>\n\n\n\n

This is key, because your choice of tool will vary dramatically based on whether you are marketing- or sales-led.<\/p>\n\n\n\n

Sales-led growth companies tend to focus more on:<\/p>\n\n\n\n