{"id":332,"date":"2018-06-27T00:36:00","date_gmt":"2018-06-27T00:36:00","guid":{"rendered":"http:\/\/321-growth-academy-2023.local\/321-brain-food\/"},"modified":"2023-11-02T21:12:07","modified_gmt":"2023-11-02T21:12:07","slug":"321-brain-food","status":"publish","type":"post","link":"https:\/\/321growthacademy.com\/321-brain-food\/","title":{"rendered":"321 Brain Food"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/Screen-Shot-2019-12-20-at-5.32.17-PM-1-1.png\" alt=\"The Best Marketing and Sales Content\" class=\"wp-image-26656\"\/><\/figure>\n\n\n\n<p>Sometimes I feel like my brain is full (or maybe just my inbox). There is just SO much great content out there. So, we thought we\u2019d share with you some of our favourite articles, blogs and content on our favourite 321 topics \u2013 sales, marketing, product and people.<\/p>\n\n\n\n<p>Here\u2019s 3 blogs or sites that I keep coming back to, again and again, and why I love \u2018em\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Both Sides of the Table&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Both Sides of the Table is written by Mark Suster \u2013 an entrepreneur turned VC. What I love about Mark\u2019s blog is that it\u2019s not a typical investor blog. You can tell Mark is an operator. He\u2019s run companies. He\u2019s had to sell, build traction, create great products, deal with unhappy customers. So his blogs are all great lessons from his own experience, as well as what he\u2019s seeing in his portfolio and the broader market. Several of his blogs are my all-time-favourites, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bothsidesofthetable.com\/why-your-startup-needs-a-sales-methodology-5adbf3242853\" target=\"_blank\" rel=\"noreferrer noopener\">Why Your Startup Needs a Sales Methodology<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bothsidesofthetable.com\/lead-follow-or-get-the-fuck-out-of-the-way-668000be6e47\" target=\"_blank\" rel=\"noreferrer noopener\">Lead, Follow, or get the f**k out of the way<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bothsidesofthetable.com\/startup-sales-why-hiring-seasoned-sales-reps-may-not-work-bd4a6fde4a46\" target=\"_blank\" rel=\"noreferrer noopener\">Startup Sales \u2013 Why Hiring Seasons Sales Reps May Not Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bothsidesofthetable.com\/what-do-you-need-to-do-to-improve-sales-here-s-a-start-449b78e4eed7\" target=\"_blank\" rel=\"noreferrer noopener\">What Do You Need to Do to Improve Sales? Here\u2019s a Start\u2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bothsidesofthetable.com\/journeymen-mavericks-superstars-understanding-salespeople-at-startups-182d9afe991e\" target=\"_blank\" rel=\"noreferrer noopener\">Journeymen, Mavericks &amp; Superstars: Understanding Salespeople at Startups<\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Close.io&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>I love blogs from Steli at Close.io. Close.io is a CRM solution focused on sales efficiency. What I love is that before Close.io, Steli led a team of contract sales folks. So he\u2019s lived in the trenches, and has great stories and experiences to share \u2013 and he does share them, including what he\u2019s learned from his own mistakes.<\/p>\n\n\n\n<p>Here\u2019s a handful of my favourites for your reading pleasure!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/blog.close.io\/sales-call-evaluation\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s how you REALLY know if a sales call went well<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.close.io\/b2b-cold-calling-tips\" target=\"_blank\" rel=\"noreferrer noopener\">28 B2B cold calling tips for sales success in 2018<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.close.io\/send-more-info\" target=\"_blank\" rel=\"noreferrer noopener\">Cold calling jiu-jitsu: How to respond to \u201csend me more information\u201d<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.close.io\/smb-saas-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Selling SaaS to SMBs? Know your stakeholders (or lose deals)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.close.io\/startup-sales-risk\" target=\"_blank\" rel=\"noreferrer noopener\">Not 100% sure you can deliver on your early customers? Here\u2019s how to talk about risk (and still get the sale)<\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Copyhackers&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/copyhackers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Copyhackers<\/a>&nbsp;is founded by Joanna Wiebe \u2013 a conversion-oriented copywriter who\u2019s worked for agencies and industry giants like Buffer, Shipify, Tesco and more. The company\u2019s website has a ton of great resources, including a fantastic&nbsp;<a href=\"https:\/\/copyhackers.com\/get-it-now\" target=\"_blank\" rel=\"noreferrer noopener\">e-book series<\/a>&nbsp;on writing for conversion, which many of my marketing friends have received as a gift. She also has countless great blog posts on both copywriting and growth marketing. Here are a few of our favourites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/copyhackers.com\/2016\/11\/note-to-self-on-time-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Note to Self, On Time Management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/copyhackers.com\/2017\/09\/cold-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">I used cold emails to 14x my freelance copywriting business. Here\u2019s how.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/copyhackers.com\/2017\/09\/cold-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are 3 simple steps for writing lead gen pages. And they\u2019re backed by examples.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/copyhackers.com\/2016\/06\/great-home-page-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">How do you turn great home page copy into killer home page copy? (case study)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/copyhackers.com\/2016\/03\/19-growth-hacks-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are 19 growth hacks for your Saas startup. They\u2019re backed by science.<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>This post originally appeared on Alberta Enterprise Corporation\u2019s&nbsp;<a href=\"https:\/\/startalberta.com\/news\/321-brain-food\" target=\"_blank\" rel=\"noreferrer noopener\">Start Alberta&nbsp;portal<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of our favourite articles, blogs and content on our favourite 321 topics \u2013 sales, marketing, product and people.<\/p>\n","protected":false},"author":2,"featured_media":334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Marketing and Sales Content - 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