{"id":376,"date":"2019-04-15T13:47:33","date_gmt":"2019-04-15T13:47:33","guid":{"rendered":"http:\/\/321-growth-academy-2023.local\/everyone-can-sell\/"},"modified":"2023-11-02T21:12:06","modified_gmt":"2023-11-02T21:12:06","slug":"everyone-can-sell","status":"publish","type":"post","link":"https:\/\/321growthacademy.com\/everyone-can-sell\/","title":{"rendered":"Everyone can sell"},"content":{"rendered":"\n
Not everyone can be Alain Ducasse<\/a>, Ina Garten<\/a> or the fantastic local star, Connie Desousa<\/a>. These chefs have a gift. Their talent goes beyond being a great cook, or having superior training, unmatched creativity or a sophisticated palette. There\u2019s something special about them. There\u2019s no amount of training that would turn me into Connie Desousa.<\/p>\n\n\n\n But I can scramble an egg, and make a mean blue cheese burger. I even hold my own at our gourmet dinner club. How? I\u2019ve learned how to follow a recipe. Recipes created by talented chefs and creative foodies, that are simple enough that even pretenders like me can follow along and get predictably tasty results. And let\u2019s not forget tools. I\u2019ve invested in great knives, pots and pans, a great gas range, and more than one drawer of specialty gadgets that allow me to get the job done, more efficiently.<\/p>\n\n\n\n Selling is a bit like that.<\/p>\n\n\n\n You don\u2019t need to be a chef. You don\u2019t need to have gift for the gab, superior behavioural insight or blustery confidence. You can get great results when you consistently use proven approaches and tools.<\/p>\n\n\n\n Of course, like most things in life, some people are naturally better than others. But the key in sales is that everyone can become proficient. Yes, everyone.<\/p>\n\n\n\n In fact, I would go as far as to say, everyone SHOULD become proficient.<\/p>\n\n\n\n Selling is a foundational life skill. Especially for startup entrepreneurs and emerging ventures.<\/p>\n\n\n\n Raising money? Well, that\u2019s about selling investors on your vision, and your ability to execute to create a return in line with risk.<\/p>\n\n\n\n Hiring a team? That\u2019s about convincing talented and smart people to leave the security of their current role, and take a flyer on your venture when you can\u2019t guarantee what tomorrow will bring.<\/p>\n\n\n\n I can\u2019t emphasize enough the importance of mad selling skills when you have a spouse, partner or children. <\/p>\n\n\n\n So, I say let\u2019s give sales some respect. Let\u2019s recognize that while it\u2019s not the only important part of a new venture, it\u2019s quite likely you won\u2019t succeed without it.<\/p>\n\n\n\n