So whether you\u2019re building your sales from scratch, looking to scale up, or need to fix what isn\u2019t working, Lean Sales is the course for you. <\/p>\n\n\n\n
Ready to get started? <\/span><\/strong><\/strong><\/h4>\n\n\n\nIf you\u2019re looking for where you sign up, or if you\u2019re keen to see our upcoming course dates, go here.<\/a><\/p>\n\n\n\nBut if you want to learn more, read on\u2026<\/p>\n\n\n\n
Here\u2019s what you\u2019ll accomplish during Lean Sales\u2026<\/span><\/strong><\/strong><\/h4>\n\n\n\n\n- A better understanding of your target customer and your value \u2013 both key to effective sales<\/li>\n\n\n\n
- Fresh insights on the type of sales approach that will work for you<\/li>\n\n\n\n
- An understanding of your \u201cunit economics\u201d, including a review of your pricing<\/li>\n\n\n\n
- A defined sales process that aligns with how your customers want to buy<\/li>\n\n\n\n
- Prospecting tactics that you can use right away to fill the top of your funnel \u2013 as well as common mistakes<\/li>\n\n\n\n
- Better sales messaging, so your prospects can \u201cget it\u201d, and how to use that messaging in scripts, demos, presentations and more<\/li>\n\n\n\n
- Approaches to handle buyer objections, so you can keep moving forward<\/li>\n\n\n\n
- New ways to help you qualify, so you\u2019re focusing on the best opportunities<\/li>\n\n\n\n
- Tactics for how you can negotiate, close and get to a signed contract<\/li>\n\n\n\n
- A new perspective on setting goals and the sales metrics that you should be watching<\/li>\n\n\n\n
- Insights on how to build and manage high-performing sales teams, including what kind of sales \u201cunicorns\u201d you\u2019ll need to win<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"http:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/9.Changed-Everything-1-1024x1024-1.png\")
<\/figure>\n\n\n\nBut don\u2019t worry, you won\u2019t be alone in this!<\/span><\/strong><\/strong><\/h4>\n\n\n\nYou\u2019ll be guided by 321 experts who\u2019ve \u201cbeen there, done that\u201d, and have experienced first-hand the kinds of challenges you\u2019re facing. <\/p>\n\n\n\n
During the course, you\u2019ll also get two private \u201cride-a-long\u201d sessions with your course leader, to help you tackle any tricky sales challenges you\u2019re facing, or to provide feedback and coaching.<\/p>\n\n\n\n
You\u2019ll also learn alongside a group of peers in your cohort that are facing many of the same challenges. Your learning will be enhanced by their insights and experiences as well.<\/p>\n\n\n\n
So, how does Lean Sales work? <\/span><\/strong><\/strong><\/h4>\n\n\n\nWell, Lean Sales is not \u201ctypical\u201d training. <\/p>\n\n\n\n
It\u2019s a combination of online learning, with live weekly group discussions on Zoom – led and facilitated by 321 experts. And it\u2019s highly structured, to ensure you make progress in building (or optimizing) your sales engine \u2013 each and every week.<\/p>\n\n\n\n
Here\u2019s how it works:<\/p>\n\n\n\n
\n- Each week, you’ll self-drive through some online content to learn the key concepts, and apply what you’re learning by completing the worksheets provided. Everyone is always busy, so this allows you to choose when is the best time for you to dive in. <\/li>\n\n\n\n
- Then, we meet online (hello Zoom!) to discuss those key concepts in more detail. Your course leader will check in on your progress (to keep you accountable!), share real-life examples, answer any questions, and lead a group discussion so you can learn from your peers in the cohort. <\/li>\n<\/ul>\n\n\n\n
![\"\"](\"http:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/6-Cohort-1024x1024-1.png\")
<\/figure>\n\n\n\n\n- In addition, <\/strong>each participating company gets two “ride-a-longs” to get private coaching and feedback.<\/li>\n\n\n\n
- To wrap up, we celebrate your wins and progress at our Demo Day. We\u2019ll raise a glass to toast everyone\u2019s progress (and give away some great prizes). <\/li>\n<\/ul>\n\n\n\n
Who will benefit most from Lean Sales? <\/span><\/strong><\/strong><\/h4>\n\n\n\n\n- Business and technical founders, and senior members of your team<\/strong> that have responsibility for sales. Perhaps you\u2019re feeling a little uncomfortable (or frankly, completely out of your comfort zone) in a sales role. Lean Sales will help you to learn how to sell (everyone CAN sell!), so that you can coach and support your current sales team, or arm yourself to better recruit and manage your future sales talent.<\/li>\n\n\n\n
- Other members of your team that are involved in and support sales<\/strong> (think: Marketing, Product, Customer Success), but don\u2019t have direct accountability. These folks on your team will hugely benefit from attending Lean Sales as well. This course will help get your whole team on the same page as to your sales approach, and how they all work together to drive revenue.<\/li>\n\n\n\n
- You can also use Lean Sales to help you onboard \u2013 or level up \u2013 new team members.<\/strong> If you have a sales process that is working well (or maybe you\u2019re already a 321 Sales Alumni!), you may want to have newer team members take Lean Sales as part of their onboarding. This course can be a time- and cost-efficient way to get your newer team members up to speed on a sales approach that works.<\/li>\n<\/ul>\n\n\n\n
And as mentioned earlier, we\u2019ve learned (from our past attendees) that you\u2019ll get better outcomes, faster, if everyone that touches sales goes through the Lean Sales experience together. It\u2019s a bigger investment, but it also ensures that you will be able to implement what you learn \u2013 and drive sales results \u2013 more quickly.<\/p>\n\n\n\n
You don\u2019t need any prior sales experience, either. <\/span><\/strong><\/strong><\/h4>\n\n\n\nLean Sales is a fit for those with no prior sales experience, as well as those folks keen to brush up their sales skills, or learn new skills and techniques.<\/p>\n\n\n\n![\"\"](\"http:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/9.-Value-for-Everyone-1024x1024-1.png\")
<\/figure>\n\n\n\nAnd Lean Sales is a great option for all company stages.<\/span> <\/strong><\/strong><\/h4>\n\n\n\nWe have worked with companies at all different stages \u2013 from early stage to fast-growing scale-ups. But, you\u2019ll get the very most from your Lean Sales experience if:<\/p>\n\n\n\n
\n- You are working full-time on your business, or are close to making that <\/em>leap.<\/li>\n\n\n\n
- You already have a product. It may be launched, or will soon be. You are well on your way to product-market-fit. (Why? If you are too early stage, you are far better off spending your time on market validation \u2013 then once you\u2019ve got some market feedback, we can help you get ready to sell!)<\/li>\n\n\n\n
- In terms of stage, you may be:\n
\n- Pre- or early-revenue, with some customers, and want to build your sales engine \u201cright\u201d from the outset.<\/li>\n\n\n\n
- Have some customers and revenue, but are having some issues accelerating your growth \u2013 and need some help.<\/li>\n\n\n\n
- Are doing well, but know that how you\u2019re doing sales today won\u2019t scale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Critical to enjoying your Lean Sales adventure \u2013 and achieving great outcomes – is your commitment to making growing your sales a top priority. In short, you and your team are ready to stop talking about it, and get \u2018er done.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"http:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/10.-No-Bad-Time-1024x1024-1.png\")
<\/figure>\n\n\n\nWhat’s the investment?<\/span><\/strong><\/strong><\/h4>\n\n\n\nYour investment in 321\u2019s Lean Sales is two-fold:<\/p>\n\n\n\n
First, the $:<\/span><\/strong><\/h4>\n\n\n\nFind current prices here.<\/a><\/p>\n\n\n\nBut let\u2019s not forget: your time!<\/span><\/strong><\/h4>\n\n\n\nThe second part of your investment is your time! Lean Sales is not a passive course where you can turn off your Zoom camera and do emails (or scroll through your social media). You\u2019ll want to sign up when you\u2019ll be able to actively participate. That\u2019s when you\u2019ll get to those great outcomes we shared up there \u261d <\/p>\n\n\n\n
Ready to jump into Lean Sales?<\/span><\/strong><\/h3>\n\n\n\nSee the next upcoming courses here!<\/a><\/p>\n\n\n\nStill not convinced? Then contact us<\/a> and we can chat about whether we\u2019re a fit for you. <\/p>\n\n\n\nIf sales doesn\u2019t sound like where you need to focus right now, take a peek at our Growth Marketing<\/a> course.<\/p>\n\n\n\nAnd follow us on LinkedIn<\/a> and Twitter<\/a> \u2013 we share lots of great content about more than just sales! \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s so much 321 goodness, that sometimes it\u2019s hard to choose! Here, we\u2019ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.<\/p>\n","protected":false},"author":4,"featured_media":409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"\n
Training for Entrepreneurs - 321 Growth Academy Sales Course<\/title>\n<meta name=\"description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training for Entrepreneurs - 321 Growth Academy Sales Course\" \/>\n<meta property=\"og:description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"321 Growth Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T19:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T21:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Candice Tate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Candice Tate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"author\":{\"name\":\"Candice Tate\",\"@id\":\"https:\/\/321growthacademy.com\/#\/schema\/person\/f358f807a1859d83fda41542bf4abeba\"},\"headline\":\"Build (or optimize) your sales engine: with 321\u2019s Lean Sales\",\"datePublished\":\"2020-12-10T19:10:56+00:00\",\"dateModified\":\"2023-11-02T21:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"wordCount\":1323,\"publisher\":{\"@id\":\"https:\/\/321growthacademy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\",\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"url\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"name\":\"Training for Entrepreneurs - 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But if you want to learn more, read on\u2026<\/p>\n\n\n\n
Here\u2019s what you\u2019ll accomplish during Lean Sales\u2026<\/span><\/strong><\/strong><\/h4>\n\n\n\n\n- A better understanding of your target customer and your value \u2013 both key to effective sales<\/li>\n\n\n\n
- Fresh insights on the type of sales approach that will work for you<\/li>\n\n\n\n
- An understanding of your \u201cunit economics\u201d, including a review of your pricing<\/li>\n\n\n\n
- A defined sales process that aligns with how your customers want to buy<\/li>\n\n\n\n
- Prospecting tactics that you can use right away to fill the top of your funnel \u2013 as well as common mistakes<\/li>\n\n\n\n
- Better sales messaging, so your prospects can \u201cget it\u201d, and how to use that messaging in scripts, demos, presentations and more<\/li>\n\n\n\n
- Approaches to handle buyer objections, so you can keep moving forward<\/li>\n\n\n\n
- New ways to help you qualify, so you\u2019re focusing on the best opportunities<\/li>\n\n\n\n
- Tactics for how you can negotiate, close and get to a signed contract<\/li>\n\n\n\n
- A new perspective on setting goals and the sales metrics that you should be watching<\/li>\n\n\n\n
- Insights on how to build and manage high-performing sales teams, including what kind of sales \u201cunicorns\u201d you\u2019ll need to win<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nBut don\u2019t worry, you won\u2019t be alone in this!<\/span><\/strong><\/strong><\/h4>\n\n\n\nYou\u2019ll be guided by 321 experts who\u2019ve \u201cbeen there, done that\u201d, and have experienced first-hand the kinds of challenges you\u2019re facing. <\/p>\n\n\n\n
During the course, you\u2019ll also get two private \u201cride-a-long\u201d sessions with your course leader, to help you tackle any tricky sales challenges you\u2019re facing, or to provide feedback and coaching.<\/p>\n\n\n\n
You\u2019ll also learn alongside a group of peers in your cohort that are facing many of the same challenges. Your learning will be enhanced by their insights and experiences as well.<\/p>\n\n\n\n
So, how does Lean Sales work? <\/span><\/strong><\/strong><\/h4>\n\n\n\nWell, Lean Sales is not \u201ctypical\u201d training. <\/p>\n\n\n\n
It\u2019s a combination of online learning, with live weekly group discussions on Zoom – led and facilitated by 321 experts. And it\u2019s highly structured, to ensure you make progress in building (or optimizing) your sales engine \u2013 each and every week.<\/p>\n\n\n\n
Here\u2019s how it works:<\/p>\n\n\n\n
\n- Each week, you’ll self-drive through some online content to learn the key concepts, and apply what you’re learning by completing the worksheets provided. Everyone is always busy, so this allows you to choose when is the best time for you to dive in. <\/li>\n\n\n\n
- Then, we meet online (hello Zoom!) to discuss those key concepts in more detail. Your course leader will check in on your progress (to keep you accountable!), share real-life examples, answer any questions, and lead a group discussion so you can learn from your peers in the cohort. <\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\n\n- In addition, <\/strong>each participating company gets two “ride-a-longs” to get private coaching and feedback.<\/li>\n\n\n\n
- To wrap up, we celebrate your wins and progress at our Demo Day. We\u2019ll raise a glass to toast everyone\u2019s progress (and give away some great prizes). <\/li>\n<\/ul>\n\n\n\n
Who will benefit most from Lean Sales? <\/span><\/strong><\/strong><\/h4>\n\n\n\n\n- Business and technical founders, and senior members of your team<\/strong> that have responsibility for sales. Perhaps you\u2019re feeling a little uncomfortable (or frankly, completely out of your comfort zone) in a sales role. Lean Sales will help you to learn how to sell (everyone CAN sell!), so that you can coach and support your current sales team, or arm yourself to better recruit and manage your future sales talent.<\/li>\n\n\n\n
- Other members of your team that are involved in and support sales<\/strong> (think: Marketing, Product, Customer Success), but don\u2019t have direct accountability. These folks on your team will hugely benefit from attending Lean Sales as well. This course will help get your whole team on the same page as to your sales approach, and how they all work together to drive revenue.<\/li>\n\n\n\n
- You can also use Lean Sales to help you onboard \u2013 or level up \u2013 new team members.<\/strong> If you have a sales process that is working well (or maybe you\u2019re already a 321 Sales Alumni!), you may want to have newer team members take Lean Sales as part of their onboarding. This course can be a time- and cost-efficient way to get your newer team members up to speed on a sales approach that works.<\/li>\n<\/ul>\n\n\n\n
And as mentioned earlier, we\u2019ve learned (from our past attendees) that you\u2019ll get better outcomes, faster, if everyone that touches sales goes through the Lean Sales experience together. It\u2019s a bigger investment, but it also ensures that you will be able to implement what you learn \u2013 and drive sales results \u2013 more quickly.<\/p>\n\n\n\n
You don\u2019t need any prior sales experience, either. <\/span><\/strong><\/strong><\/h4>\n\n\n\nLean Sales is a fit for those with no prior sales experience, as well as those folks keen to brush up their sales skills, or learn new skills and techniques.<\/p>\n\n\n\n<\/figure>\n\n\n\nAnd Lean Sales is a great option for all company stages.<\/span> <\/strong><\/strong><\/h4>\n\n\n\nWe have worked with companies at all different stages \u2013 from early stage to fast-growing scale-ups. But, you\u2019ll get the very most from your Lean Sales experience if:<\/p>\n\n\n\n
\n- You are working full-time on your business, or are close to making that <\/em>leap.<\/li>\n\n\n\n
- You already have a product. It may be launched, or will soon be. You are well on your way to product-market-fit. (Why? If you are too early stage, you are far better off spending your time on market validation \u2013 then once you\u2019ve got some market feedback, we can help you get ready to sell!)<\/li>\n\n\n\n
- In terms of stage, you may be:\n
\n- Pre- or early-revenue, with some customers, and want to build your sales engine \u201cright\u201d from the outset.<\/li>\n\n\n\n
- Have some customers and revenue, but are having some issues accelerating your growth \u2013 and need some help.<\/li>\n\n\n\n
- Are doing well, but know that how you\u2019re doing sales today won\u2019t scale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Critical to enjoying your Lean Sales adventure \u2013 and achieving great outcomes – is your commitment to making growing your sales a top priority. In short, you and your team are ready to stop talking about it, and get \u2018er done.<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nWhat’s the investment?<\/span><\/strong><\/strong><\/h4>\n\n\n\nYour investment in 321\u2019s Lean Sales is two-fold:<\/p>\n\n\n\n
First, the $:<\/span><\/strong><\/h4>\n\n\n\nFind current prices here.<\/a><\/p>\n\n\n\nBut let\u2019s not forget: your time!<\/span><\/strong><\/h4>\n\n\n\nThe second part of your investment is your time! Lean Sales is not a passive course where you can turn off your Zoom camera and do emails (or scroll through your social media). You\u2019ll want to sign up when you\u2019ll be able to actively participate. That\u2019s when you\u2019ll get to those great outcomes we shared up there \u261d <\/p>\n\n\n\n
Ready to jump into Lean Sales?<\/span><\/strong><\/h3>\n\n\n\nSee the next upcoming courses here!<\/a><\/p>\n\n\n\nStill not convinced? Then contact us<\/a> and we can chat about whether we\u2019re a fit for you. <\/p>\n\n\n\nIf sales doesn\u2019t sound like where you need to focus right now, take a peek at our Growth Marketing<\/a> course.<\/p>\n\n\n\nAnd follow us on LinkedIn<\/a> and Twitter<\/a> \u2013 we share lots of great content about more than just sales! \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s so much 321 goodness, that sometimes it\u2019s hard to choose! Here, we\u2019ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.<\/p>\n","protected":false},"author":4,"featured_media":409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"\n
Training for Entrepreneurs - 321 Growth Academy Sales Course<\/title>\n<meta name=\"description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training for Entrepreneurs - 321 Growth Academy Sales Course\" \/>\n<meta property=\"og:description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"321 Growth Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T19:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T21:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Candice Tate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Candice Tate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"author\":{\"name\":\"Candice Tate\",\"@id\":\"https:\/\/321growthacademy.com\/#\/schema\/person\/f358f807a1859d83fda41542bf4abeba\"},\"headline\":\"Build (or optimize) your sales engine: with 321\u2019s Lean Sales\",\"datePublished\":\"2020-12-10T19:10:56+00:00\",\"dateModified\":\"2023-11-02T21:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"wordCount\":1323,\"publisher\":{\"@id\":\"https:\/\/321growthacademy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\",\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"url\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"name\":\"Training for Entrepreneurs - 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<\/figure>\n\n\n\nBut don\u2019t worry, you won\u2019t be alone in this!<\/span><\/strong><\/strong><\/h4>\n\n\n\nYou\u2019ll be guided by 321 experts who\u2019ve \u201cbeen there, done that\u201d, and have experienced first-hand the kinds of challenges you\u2019re facing. <\/p>\n\n\n\n
During the course, you\u2019ll also get two private \u201cride-a-long\u201d sessions with your course leader, to help you tackle any tricky sales challenges you\u2019re facing, or to provide feedback and coaching.<\/p>\n\n\n\n
You\u2019ll also learn alongside a group of peers in your cohort that are facing many of the same challenges. Your learning will be enhanced by their insights and experiences as well.<\/p>\n\n\n\n
So, how does Lean Sales work? <\/span><\/strong><\/strong><\/h4>\n\n\n\nWell, Lean Sales is not \u201ctypical\u201d training. <\/p>\n\n\n\n
It\u2019s a combination of online learning, with live weekly group discussions on Zoom – led and facilitated by 321 experts. And it\u2019s highly structured, to ensure you make progress in building (or optimizing) your sales engine \u2013 each and every week.<\/p>\n\n\n\n
Here\u2019s how it works:<\/p>\n\n\n\n
\n- Each week, you’ll self-drive through some online content to learn the key concepts, and apply what you’re learning by completing the worksheets provided. Everyone is always busy, so this allows you to choose when is the best time for you to dive in. <\/li>\n\n\n\n
- Then, we meet online (hello Zoom!) to discuss those key concepts in more detail. Your course leader will check in on your progress (to keep you accountable!), share real-life examples, answer any questions, and lead a group discussion so you can learn from your peers in the cohort. <\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\n\n- In addition, <\/strong>each participating company gets two “ride-a-longs” to get private coaching and feedback.<\/li>\n\n\n\n
- To wrap up, we celebrate your wins and progress at our Demo Day. We\u2019ll raise a glass to toast everyone\u2019s progress (and give away some great prizes). <\/li>\n<\/ul>\n\n\n\n
Who will benefit most from Lean Sales? <\/span><\/strong><\/strong><\/h4>\n\n\n\n\n- Business and technical founders, and senior members of your team<\/strong> that have responsibility for sales. Perhaps you\u2019re feeling a little uncomfortable (or frankly, completely out of your comfort zone) in a sales role. Lean Sales will help you to learn how to sell (everyone CAN sell!), so that you can coach and support your current sales team, or arm yourself to better recruit and manage your future sales talent.<\/li>\n\n\n\n
- Other members of your team that are involved in and support sales<\/strong> (think: Marketing, Product, Customer Success), but don\u2019t have direct accountability. These folks on your team will hugely benefit from attending Lean Sales as well. This course will help get your whole team on the same page as to your sales approach, and how they all work together to drive revenue.<\/li>\n\n\n\n
- You can also use Lean Sales to help you onboard \u2013 or level up \u2013 new team members.<\/strong> If you have a sales process that is working well (or maybe you\u2019re already a 321 Sales Alumni!), you may want to have newer team members take Lean Sales as part of their onboarding. This course can be a time- and cost-efficient way to get your newer team members up to speed on a sales approach that works.<\/li>\n<\/ul>\n\n\n\n
And as mentioned earlier, we\u2019ve learned (from our past attendees) that you\u2019ll get better outcomes, faster, if everyone that touches sales goes through the Lean Sales experience together. It\u2019s a bigger investment, but it also ensures that you will be able to implement what you learn \u2013 and drive sales results \u2013 more quickly.<\/p>\n\n\n\n
You don\u2019t need any prior sales experience, either. <\/span><\/strong><\/strong><\/h4>\n\n\n\nLean Sales is a fit for those with no prior sales experience, as well as those folks keen to brush up their sales skills, or learn new skills and techniques.<\/p>\n\n\n\n<\/figure>\n\n\n\nAnd Lean Sales is a great option for all company stages.<\/span> <\/strong><\/strong><\/h4>\n\n\n\nWe have worked with companies at all different stages \u2013 from early stage to fast-growing scale-ups. But, you\u2019ll get the very most from your Lean Sales experience if:<\/p>\n\n\n\n
\n- You are working full-time on your business, or are close to making that <\/em>leap.<\/li>\n\n\n\n
- You already have a product. It may be launched, or will soon be. You are well on your way to product-market-fit. (Why? If you are too early stage, you are far better off spending your time on market validation \u2013 then once you\u2019ve got some market feedback, we can help you get ready to sell!)<\/li>\n\n\n\n
- In terms of stage, you may be:\n
\n- Pre- or early-revenue, with some customers, and want to build your sales engine \u201cright\u201d from the outset.<\/li>\n\n\n\n
- Have some customers and revenue, but are having some issues accelerating your growth \u2013 and need some help.<\/li>\n\n\n\n
- Are doing well, but know that how you\u2019re doing sales today won\u2019t scale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Critical to enjoying your Lean Sales adventure \u2013 and achieving great outcomes – is your commitment to making growing your sales a top priority. In short, you and your team are ready to stop talking about it, and get \u2018er done.<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nWhat’s the investment?<\/span><\/strong><\/strong><\/h4>\n\n\n\nYour investment in 321\u2019s Lean Sales is two-fold:<\/p>\n\n\n\n
First, the $:<\/span><\/strong><\/h4>\n\n\n\nFind current prices here.<\/a><\/p>\n\n\n\nBut let\u2019s not forget: your time!<\/span><\/strong><\/h4>\n\n\n\nThe second part of your investment is your time! Lean Sales is not a passive course where you can turn off your Zoom camera and do emails (or scroll through your social media). You\u2019ll want to sign up when you\u2019ll be able to actively participate. That\u2019s when you\u2019ll get to those great outcomes we shared up there \u261d <\/p>\n\n\n\n
Ready to jump into Lean Sales?<\/span><\/strong><\/h3>\n\n\n\nSee the next upcoming courses here!<\/a><\/p>\n\n\n\nStill not convinced? Then contact us<\/a> and we can chat about whether we\u2019re a fit for you. <\/p>\n\n\n\nIf sales doesn\u2019t sound like where you need to focus right now, take a peek at our Growth Marketing<\/a> course.<\/p>\n\n\n\nAnd follow us on LinkedIn<\/a> and Twitter<\/a> \u2013 we share lots of great content about more than just sales! \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s so much 321 goodness, that sometimes it\u2019s hard to choose! Here, we\u2019ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.<\/p>\n","protected":false},"author":4,"featured_media":409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"\n
Training for Entrepreneurs - 321 Growth Academy Sales Course<\/title>\n<meta name=\"description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training for Entrepreneurs - 321 Growth Academy Sales Course\" \/>\n<meta property=\"og:description\" content=\"In 10 weeks, learn everything you need to know about sales, from prospecting through closing, all while applying what you learn in your business in real-time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"321 Growth Academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T19:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T21:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Candice Tate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Candice Tate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"author\":{\"name\":\"Candice Tate\",\"@id\":\"https:\/\/321growthacademy.com\/#\/schema\/person\/f358f807a1859d83fda41542bf4abeba\"},\"headline\":\"Build (or optimize) your sales engine: with 321\u2019s Lean Sales\",\"datePublished\":\"2020-12-10T19:10:56+00:00\",\"dateModified\":\"2023-11-02T21:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\"},\"wordCount\":1323,\"publisher\":{\"@id\":\"https:\/\/321growthacademy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/321growthacademy.com\/wp-content\/uploads\/2023\/10\/blog-3-1.jpg\",\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"url\":\"https:\/\/321growthacademy.com\/build-or-optimize-your-sales-engine-with-321s-lean-sales\/\",\"name\":\"Training for Entrepreneurs - 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Well, Lean Sales is not \u201ctypical\u201d training. <\/p>\n\n\n\n
It\u2019s a combination of online learning, with live weekly group discussions on Zoom – led and facilitated by 321 experts. And it\u2019s highly structured, to ensure you make progress in building (or optimizing) your sales engine \u2013 each and every week.<\/p>\n\n\n\n
Here\u2019s how it works:<\/p>\n\n\n\n
- \n
- Each week, you’ll self-drive through some online content to learn the key concepts, and apply what you’re learning by completing the worksheets provided. Everyone is always busy, so this allows you to choose when is the best time for you to dive in. <\/li>\n\n\n\n
- Then, we meet online (hello Zoom!) to discuss those key concepts in more detail. Your course leader will check in on your progress (to keep you accountable!), share real-life examples, answer any questions, and lead a group discussion so you can learn from your peers in the cohort. <\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
- \n
- In addition, <\/strong>each participating company gets two “ride-a-longs” to get private coaching and feedback.<\/li>\n\n\n\n
- To wrap up, we celebrate your wins and progress at our Demo Day. We\u2019ll raise a glass to toast everyone\u2019s progress (and give away some great prizes). <\/li>\n<\/ul>\n\n\n\n
Who will benefit most from Lean Sales? <\/span><\/strong><\/strong><\/h4>\n\n\n\n
- \n
- Business and technical founders, and senior members of your team<\/strong> that have responsibility for sales. Perhaps you\u2019re feeling a little uncomfortable (or frankly, completely out of your comfort zone) in a sales role. Lean Sales will help you to learn how to sell (everyone CAN sell!), so that you can coach and support your current sales team, or arm yourself to better recruit and manage your future sales talent.<\/li>\n\n\n\n
- Other members of your team that are involved in and support sales<\/strong> (think: Marketing, Product, Customer Success), but don\u2019t have direct accountability. These folks on your team will hugely benefit from attending Lean Sales as well. This course will help get your whole team on the same page as to your sales approach, and how they all work together to drive revenue.<\/li>\n\n\n\n
- You can also use Lean Sales to help you onboard \u2013 or level up \u2013 new team members.<\/strong> If you have a sales process that is working well (or maybe you\u2019re already a 321 Sales Alumni!), you may want to have newer team members take Lean Sales as part of their onboarding. This course can be a time- and cost-efficient way to get your newer team members up to speed on a sales approach that works.<\/li>\n<\/ul>\n\n\n\n
And as mentioned earlier, we\u2019ve learned (from our past attendees) that you\u2019ll get better outcomes, faster, if everyone that touches sales goes through the Lean Sales experience together. It\u2019s a bigger investment, but it also ensures that you will be able to implement what you learn \u2013 and drive sales results \u2013 more quickly.<\/p>\n\n\n\n
You don\u2019t need any prior sales experience, either. <\/span><\/strong><\/strong><\/h4>\n\n\n\n
Lean Sales is a fit for those with no prior sales experience, as well as those folks keen to brush up their sales skills, or learn new skills and techniques.<\/p>\n\n\n\n
<\/figure>\n\n\n\nAnd Lean Sales is a great option for all company stages.<\/span> <\/strong><\/strong><\/h4>\n\n\n\n
We have worked with companies at all different stages \u2013 from early stage to fast-growing scale-ups. But, you\u2019ll get the very most from your Lean Sales experience if:<\/p>\n\n\n\n
- \n
- You are working full-time on your business, or are close to making that <\/em>leap.<\/li>\n\n\n\n
- You already have a product. It may be launched, or will soon be. You are well on your way to product-market-fit. (Why? If you are too early stage, you are far better off spending your time on market validation \u2013 then once you\u2019ve got some market feedback, we can help you get ready to sell!)<\/li>\n\n\n\n
- In terms of stage, you may be:\n
- \n
- Pre- or early-revenue, with some customers, and want to build your sales engine \u201cright\u201d from the outset.<\/li>\n\n\n\n
- Have some customers and revenue, but are having some issues accelerating your growth \u2013 and need some help.<\/li>\n\n\n\n
- Are doing well, but know that how you\u2019re doing sales today won\u2019t scale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Critical to enjoying your Lean Sales adventure \u2013 and achieving great outcomes – is your commitment to making growing your sales a top priority. In short, you and your team are ready to stop talking about it, and get \u2018er done.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n
What’s the investment?<\/span><\/strong><\/strong><\/h4>\n\n\n\n
Your investment in 321\u2019s Lean Sales is two-fold:<\/p>\n\n\n\n
First, the $:<\/span><\/strong><\/h4>\n\n\n\n
Find current prices here.<\/a><\/p>\n\n\n\n
But let\u2019s not forget: your time!<\/span><\/strong><\/h4>\n\n\n\n
The second part of your investment is your time! Lean Sales is not a passive course where you can turn off your Zoom camera and do emails (or scroll through your social media). You\u2019ll want to sign up when you\u2019ll be able to actively participate. That\u2019s when you\u2019ll get to those great outcomes we shared up there \u261d <\/p>\n\n\n\n
Ready to jump into Lean Sales?<\/span><\/strong><\/h3>\n\n\n\n
See the next upcoming courses here!<\/a><\/p>\n\n\n\n
Still not convinced? Then contact us<\/a> and we can chat about whether we\u2019re a fit for you. <\/p>\n\n\n\n
If sales doesn\u2019t sound like where you need to focus right now, take a peek at our Growth Marketing<\/a> course.<\/p>\n\n\n\n
And follow us on LinkedIn<\/a> and Twitter<\/a> \u2013 we share lots of great content about more than just sales! \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"
There\u2019s so much 321 goodness, that sometimes it\u2019s hard to choose! Here, we\u2019ll unpack our 321 Lean Sales course so you can decide if this sales adventure is the best fit for you.<\/p>\n","protected":false},"author":4,"featured_media":409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"acf":[],"yoast_head":"\n
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- Other members of your team that are involved in and support sales<\/strong> (think: Marketing, Product, Customer Success), but don\u2019t have direct accountability. These folks on your team will hugely benefit from attending Lean Sales as well. This course will help get your whole team on the same page as to your sales approach, and how they all work together to drive revenue.<\/li>\n\n\n\n
- To wrap up, we celebrate your wins and progress at our Demo Day. We\u2019ll raise a glass to toast everyone\u2019s progress (and give away some great prizes). <\/li>\n<\/ul>\n\n\n\n
- In addition, <\/strong>each participating company gets two “ride-a-longs” to get private coaching and feedback.<\/li>\n\n\n\n