{"id":457,"date":"2021-05-28T20:23:03","date_gmt":"2021-05-28T20:23:03","guid":{"rendered":"http:\/\/321-growth-academy-2023.local\/growth-snacks-recap-3-copywriting-tips-to-supercharge-your-next-sales-email\/"},"modified":"2023-11-02T21:12:04","modified_gmt":"2023-11-02T21:12:04","slug":"growth-snacks-recap-3-copywriting-tips-to-supercharge-your-next-sales-email","status":"publish","type":"post","link":"https:\/\/321growthacademy.com\/growth-snacks-recap-3-copywriting-tips-to-supercharge-your-next-sales-email\/","title":{"rendered":"Growth Snacks Recap: 3 Copywriting tips to supercharge your next sales email"},"content":{"rendered":"\n

Copywriting is hard.<\/em> Like any other skill, it requires persistence, dedication, and perseverance to master. Of course, it helps to get a few pointers!<\/p>\n\n\n\n

Enter 321 and our latest Growth Snack.<\/p>\n\n\n\n

We rounded up the 321 community to check out some of their sales emails and optimized them using some techniques that we cover in our Lean Sales<\/a> course.<\/p>\n\n\n\n

Here are a few tips we shared that you can implement in your own sales emails.<\/p>\n\n\n\n

But first, some context\u2026<\/h2>\n\n\n\n

Before we got started, Carey<\/a> from Team 321 just wanted to lay some ground rules.<\/p>\n\n\n\n

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\u201cYou could Google \u2018how to write a great sales email\u2019 right now and you\u2019d find somebody saying \u2018this is the answer \u2013 just do this one thing\u2019. But the reality is that there is no one answer.\u201d<\/em>
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\u201cI would encourage you to apply lean startup principles to the practice of writing sales emails. It\u2019s about writing the best, value-giving sales email that you can, and then using data to learn about what works for you.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Despite having crafted hundreds \u2013 if not, thousands – of sales emails over our 25 years of experience in the startup game, we feel like we are still students. There is not a one-size-fits-all solution to your sales email woes. We are always learning and adjusting, just like you, and so we hope you take this as an invitation to experiment with your sales emails to see what works for your unique goals.<\/p>\n\n\n\n

Let\u2019s have some fun!<\/p>\n\n\n\n

Personalize<\/h2>\n\n\n\n
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\u201cGeneral, one-size-fits-all emails underperform. Make no mistake, they\u2019re easier to create, but what\u2019s more effective is when we have multiple flavours, with slight nuances, so they really resonate for your target customer.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

One of the quickest ways to have your email unopened, ignored or even filtered into a spam folder is to send your prospect a mass-produced, cookie-cutter sales email. Especially if the lead is cold, you run the risk of getting lost in the shuffle, as your non-specific email doesn\u2019t do an adequate job of appealing to your prospect\u2019s unique needs, given where they are in their \u201cbuyer journey\u201d.<\/p>\n\n\n\n

People buy from people they know, they like, and they trust. Your email should reflect that. The good news is that it\u2019s easy to add a few personalization elements to your next email.<\/p>\n\n\n\n

Here are a couple things you can do to personalize your emails immediately:<\/p>\n\n\n\n