{"id":499,"date":"2022-01-11T17:39:15","date_gmt":"2022-01-11T17:39:15","guid":{"rendered":"http:\/\/321-growth-academy-2023.local\/5-tips-for-scaling-your-marketing\/"},"modified":"2023-11-02T21:12:04","modified_gmt":"2023-11-02T21:12:04","slug":"5-tips-for-scaling-your-marketing","status":"publish","type":"post","link":"https:\/\/321growthacademy.com\/5-tips-for-scaling-your-marketing\/","title":{"rendered":"5 tips for scaling your marketing"},"content":{"rendered":"\n

Congrats! You are ready for the wild ride of scaling up your marketing. We are on the side lines cheering you on \u2013 here\u2019s how to get moving.<\/p>\n\n\n\n

# 1 Sometimes it\u2019s not about doing more of what works, but doing more of different things<\/strong><\/p>\n\n\n\n

You\u2019re doing stuff and it\u2019s working \u2013 hurray! But don\u2019t pigeonhole yourself. If you\u2019re thinking \u201chey, PPC is working great,\u201d remember that you can\u2019t necessarily just add zeros to the budget and get linear results.<\/p>\n\n\n\n

Sometimes, things just plain old stop working like they were before. Sometimes the market or competitive landscape means a change in tactics. Don\u2019t fret!<\/p>\n\n\n\n

Make sure you\u2019re open to trying new and different things to achieve marketing outcomes at scale \u2013 not just more of the same thing.<\/p>\n\n\n\n

#2 Have a deep understanding of your unit economics<\/strong><\/p>\n\n\n\n

Customer acquisition costs (CAC) is number one here. Take the lead on ensuring there is a cross-team understanding of sales, product, CS and marketing. Or, assign someone to this critical task! Have a look at this blog about unit economics<\/a> for more details.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#3: Discipline around marketing ROI \u2013 get on this ASAP!<\/strong><\/p>\n\n\n\n

You can\u2019t just spend forever without knowing where you are seeing returns. Learn about attribution.<\/p>\n\n\n\n

Attribution will help you understand where your marketing is creating conversions \u2013 which is really the whole point! If you can\u2019t get to attribution, seek out correlation.<\/p>\n\n\n\n

#4: Getting the right marketing talent can be a challenge<\/strong><\/p>\n\n\n\n

There is a real shortage of experienced marketers, we\u2019ve found. You\u2019ll need to get creative! Here are some of our pro tips:<\/p>\n\n\n\n

  1. Build a pipeline of talent before you need it.<\/li>
  2. Work on your employer branding so you have a positive presence in the markets where you\u2019ll be hiring, before you need to hire. Being the \u201ccool\u201d company to work for gets you bonus points!<\/li>
  3. Have an internal referral program. The best source of talent is your existing, happy, performing team and network.<\/li>
  4. Get super clear on roles and be open to remote work, fractional and contractors to get you exactly the right skills you need.<\/li><\/ol>\n\n\n\n

    #5: Partner with sales<\/strong><\/p>\n\n\n\n

    Remember \u2013 marketing can\u2019t win if sales doesn\u2019t win too \u2013 so link arms with your counterparts in sales! Negotiate to have shared performance objectives so you are incented to work close together. Even comingle your teams (sit them close together if you can).<\/p>\n\n\n\n

    What else? Embrace what we call \u201cscmarketing\u201d\u2026the sales, the marketing and the customer success teams that work with your buyer throughout the buyer journey. This will drive your flywheel<\/a>.<\/a><\/p>\n\n\n\n

    <\/p>\n\n\n\n

    If after reading this, you’re thinking “hmm, I could use some help scaling up!” \u2013 then check out our\u00a0Growth Marketing course. Registration for Spring 2022 is now open.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Congrats! You are ready for the wild ride of scaling up your marketing. We are on the side lines cheering you on \u2013 here\u2019s how to get moving. # 1 Sometimes it\u2019s not about doing more of what works, but doing more of different things You\u2019re doing stuff and it\u2019s working \u2013 hurray! But don\u2019t…<\/p>\n","protected":false},"author":2,"featured_media":501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[17,14],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-321-growth-academy","tag-marketing"],"acf":[],"yoast_head":"\n5 tips for scaling your marketing - 321 Growth Academy<\/title>\n<meta name=\"description\" content=\"You're ready for the wild ride of scaling up your marketing. 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