Break through revenue plateaus. Get your whole team leveled up so you can grow.
Our team development programs help innovative companies get to that next level of growth. We’ll help you diagnose what’s not working—and fix it—so your sales and marketing teams can make your growth ambitions a reality.
Your team isn’t closing deals. You’ve hit a revenue wall. But how do you fix it?
Look, we’ve been where you are. We know the pressure you’re under to fix your sales and marketing problems. And we know the ways even the smartest companies can misdiagnose their problems and make the wrong strategic choices. That’s why we’re here. To deliver a program that will (finally!) get your sales and marketing working.
You don’t know what’s wrong
When you’re in the weeds, it’s hard to know what to change. Burning time and money fixing the wrong problems can lead to disaster. We’ll diagnose what’s wrong and what to do about it.
Your sales and marketing teams aren’t performing
Strategic approach. Tactical execution. Misalignment. Mis-hiring. There are lots of reasons why your team may not be delivering. It’s often a mix of problems. That’s why we address all of it.
You’ve been burned by weak contractors before
Sick of agencies that put a bunch of junior players on your account? Not sure that fractional exec is really C-level material? We’re the antidote to all that. We’re execs with deep entrepreneurial experience.
You don’t have time to fix your problems
Building a truly integrated sales and marketing organization requires time and energy as well as expertise. And if you’re running your business, you may not have time to do all that. That’s why we’re here.
Bespoke, private programs designed to help you grow.
We get you and your team leveled up. Revenue grows. You sleep better at night.
Get leveled up
We help your marketers get more effective with your brand and in driving quality leads with campaigns. We show your sales team how to consistently convert leads into closed revenue. And we’ll unlock the ability of your customer success team to upsell and renew your existing customers.
Get alignment
Sales. Marketing. Customer success. Your executive team. Revenue growth is a function of all these groups understanding their roles and executing everyday. That’s why our programs focus on your entire organization, not just your salespeople.
Get results
There’s almost no sales or marketing problem we haven’t solved. Everything we do is practical, actionable, and laser-targeted to drive repeatable, reliable growth. Your team’s in good hands. And so is the future of your business. In fact 80% of our alumni reported revenue growth after our programs.
The private cohort experience with 321 was a game-changer for us. Not only was the program tailored to our specific needs, but 321’s experts helped us define LeapGreat’s go-to-market strategy–setting us on a path for accelerated growth right from the start. It felt like being handed a customized roadmap that ensured we were focused and ready to hit the ground running.“
Bob Cummings CEO, LeapGreat
321 is the perfect partner if your sales team needs to get strategic and get selling. They helped us with everything from supporting our new hires, to strategy development, to getting everyone on our team aligned so they knew what they needed to do to help us grow. They were an invaluable partner in our growth journey.“
Jill Viccars CGO Aerium Analytics
The decision to send our team to 321 was transformative for both our business and our clients. The skills we gained through 321’s Growth Marketing course have not only helped us develop a robust growth strategy for Tiller, but also improved our ability to serve our clients with stronger strategic recommendations. I highly recommend sending your team to 321.“
Chantelle Little Founder & CEO, Tiller Digital
I loved how customized our program was. The 321 team built the program we needed and even adapted their curriculum to address critical opportunities we identified during program delivery.“
Marci Laurence Head of People Operations, Virtual Gurus
Program overview.
Our team development programs help you break through barriers and get back into growth mode. We take a holistic view of what needs to change and a custom approach to designing a training program that will get you there.
You’ll work on your business from day one
With 321, you’ll be working on your sales & marketing engines right away and putting it all into market soon after. We’ll make sure you’re operating from a rock solid foundation. Then you’ll learn, adjust, and pivot in real-time.
You’ll love the experience
You’ll actually enjoy our program because it’s interactive, engaging, and energizing.This isn’t just a playbook. You’ll get access to a wealth of on-demand content, advisory from our battle-tested entrepreneurs and regular live (in-person or Zoom) sessions for your team.
You’ll get our undivided attention
This isn’t a cohort. This is our experienced executives & entrepreneurs working directly with you and your team in a private experience at whatever pace you prefer. Everything is designed with your specific challenges in mind.
Wondering if we’re a fit?
Let’s talk for 20 minutes.
On your first call with us, you get to talk with the same people who’ll be leading your team’s development program. No aggressive sales people. No juniors. Just entrepreneurs who’ve been where you are.
We know you want impact and results. So that’s exactly what our program delivers.
Understand what’s working and what’s not
Get clear on what’s working well in your organization—and what needs to change.
Know your targets
Identify the right customers to target and get clarity on how your offering solves their problem.
Design your brand story
Enhance your company brand, product messages and write better copy.
Build or fix your sales process
Learn how to qualify & close deals, and build & manage your sales team.
Engage your prospects
Learn and deploy tactics to engage prospects and build the top of your funnel.
Choose campaign types and channels
Identify the types of marketing campaigns you need to win.
Design lean marketing campaigns
Design marketing campaigns using 321’s proven tools & templates.
Understand your numbers
Understand pricing, calculate your CAC & unit economics. Know where to invest and how to assess ROI.
Make it repeatable
Build a scalable sales & marketing process aligned with how your customers want to buy.
Our alumni companies are killing it.
550
Companies have trusted us.
80
Of our alumni reported growth.
30
Of our alumni actually doubled revenues.
81
Our world-class NPS score.
Meet our lead facilitators.
Our team development programs are taught by deeply experienced entrepreneurs. We’ve got the battle scars and business results to prove it.
Chantel Elliott
Chantel has 25+ years of marketing leadership experience in startups, large organizations, and marketing agencies and over 10 years as an entrepreneur. As Partner at Material Insight, Chantel provided strategic marketing leadership to over 24 technology and innovation companies over 9 years. Chantel is also a certified leadership coach (CPCC, ACC).
Sarah Morrill
Sarah has 20+ years of industry experience, with marketing leadership and business development roles at startups, scaleups and big brands. She’s been engaged in the technology and innovation ecosystem for over a decade. For 7 years she has also been a mentor to entrepreneurs and the program leader at the Venture Mentoring Services of Alberta (VMSA).
It takes a village.
Get access to the 321 network
We’ve got a deep connection of investors, mentors, customers, partners & talent that can help you grow even after you’ve finished our program.
Don’t know what’s not working? We’ll find out and help you fix it.
What support does 321 offer during program delivery?
We’ve been doing this for years, so we know how to make your experience as seamless as possible. We’ll set you up with access to our online curriculum materials and calendar bookings for your team deep dive sessions with your dedicated 321 facilitator. Plus, we’ll help you stay accountable—you’ll set your goals and we’ll help you hit them.
How are 321 programs delivered?
They’re a mix of virtual live sessions where our 321 facilitators meet with your team, along with on-demand content you can review and digest at your convenience. At the outset of our work together we’ll figure out a cadence that works for you, but we typically recommend at least every two weeks to keep up the pace of learning and progress. There is also work you’ll need to do between sessions (at your convenience). You should budget about four hours per week for it, depending on your specific challenges & learning goals.
How experienced is 321 at training sales & marketing teams?
Very. In fact, we’ve helped over 500 companies transform their sales and marketing over the last decade. We know what works, what doesn’t, and how to make sure our clients get the impact they need. One key learning? You need to work on your business during the course, not after. Theory is important. Results are critical. So, we get you right to work from the first week.
How much do 321 programs cost?
Your investment will be driven by the amount of effort that’s required to understand your challenges (including what’s working and what’s not) and to get your team where they need to be from a skills and alignment perspective. That said, pricing typically ranges from $4000-$10,000 depending on the size of your team and scope of your challenges. Please note: Some of our programs are eligible for government grants.
Do you have any metrics that prove your programs work?
Funny you should ask. Here are the numbers: 80% of our alumni companies reported growth in revenue. 30% of those reported actually doubling their revenues. We also have an 81 Net Promoter Score, which is world class. And here’s one more: when you take our program, we’re 100% focused on helping your business grow and succeed.
Will I be put into a class or cohort with other companies?
No—this is a private, bespoke experience for your team and your team only. 100% of our time together is focused on your challenges and leveling up your team.
Who should join the program from my team?
Growth is a team sport. Anyone on your team that has a role in driving revenue and growth should attend. That means both sales and marketing team members but also your relevant executives and customer success teams (who can upsell and ensure customer retention). One of our major areas of focus is getting your entire company aligned for growth which is why broader attendance is optimal. When you all pull in the same direction, you grow faster.
I’m not experienced in marketing or sales. Is this program for me?
Absolutely. We work with everyone from C-level sales and marketing executives to technical founders and experts to junior team members who are just getting their feet underneath them. We try to demystify marketing and sales and get down to the practical things you and your team can do today to make a difference for your business.
Who are the instructors of 321 programs?
We have a number of program leads—including Chantel Elliott and Sarah Morrill—both of whom are senior leaders in sales and marketing. But we also bring in senior experts from the 321 network to deliver content at various points in the program. Learn more about our instructors and experts on this page.
