321 Growth Academy x LWOL Recap (BLOG)
Lunch Without Lunch (LWOL) is a weekly connection for members of the tech and innovation ecosystem, put on by our friends at Rainforest Alberta. 321 was fortunate enough to share the (virtual) stage with them this past week, to host a panel of young sales standouts...
Demystifying and deconstructing ICPs at Growth Snacks 2
An “Ideal Customer Profile (ICP)” is a highly detailed definition of your target customer. It is a VERY important exercise in ensuring your whole company is aligned – across your product, sales, marketing and customer success teams. While it sounds a lot...
Founder Led Sales: The Focus of Growth Snacks 1
Being a successful founder requires an impressive set of skills. While there are many skills integral to your success, chief among them (much to the chagrin of many founders) is selling. While learning to sell may seem to be a daunting task (especially when you...
A 321 Retrospective: What have we learned, and what’s next?
There’s nothing quite like change to make us sit back and reflect on where we’ve been – and 2020 sure has brought its fair share of ups and downs. One of my personal highlights was just yesterday, when I received the Rod Charko Service Award at the Start Alberta Tech...