Events
Goodlawyer Startup Series: Growth Hacks – Recap
Carey joined our friends from Goodlawyer – Brett Colvin, CEO and Founder, and Grant Lahring, Head of Growth – to talk all things Growth Hacks. The sixth installment of…
Growth Snacks recap: How raising capital is just like sales!
Raising capital is seen as a milestone by many in the startup game. Many would argue there’s plenty of capital (and non-dilutive funding) available. But how do you go…
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Growth Snacks Recap: 3 Copywriting tips to supercharge your next sales email
Copywriting is hard. Like any other skill, it requires persistence, dedication, and perseverance to master. Of course, it helps to get a few pointers! Enter 321 and our latest…
5 Takeaways from our Spring Meetup with Michael Chessa and Paul Turner (Recap)
Every quarter, 321 rounds up our community to learn from our friends in high places. With the last meetup featuring some of our favourite marketing minds, it only made…
Growth Snacks: Metrics 101 (Recap)
Metrics matter. Sometimes you have to track metrics for no other reason than your investors want you to track them. In that case, you’d better do it! However, tracking…
321 x Lunch Without Lunch Recap
Lunch Without Lunch (LWOL) is a weekly connection for members of the tech and innovationecosystem, put on by our friends at Rainforest Alberta. 321 was fortunate enough to share…
Demystifying and deconstructing ICPs at our March Growth Snacks
An “Ideal Customer Profile (ICP)” is a highly detailed definition of your target customer. It is a VERY important exercise in ensuring your whole company is aligned – across your product,…
Founder led sales: The focus of our first Growth Snacks
Being a successful founder requires an impressive set of skills. While there are many skills integral to your success, chief among them (much to the chagrin of many founders)…
A 321 retrospective: What have we learned, and what’s next?
2020 has really got me thinking and reflecting… on what I’ve learned through our work here at 321, and where we need to go from here. Here’s a few…
