Marketplace businesses are exciting, but growing them can also be challenging. Creating supply and demand, figuring out how to retain customers, and knowing how fast to scale the business are just a few of the challenges you’ll likely face, and there’s no “one size...
Carey joined our friends from Goodlawyer - Brett Colvin, CEO and Founder, and Grant Lahring, Head of Growth - to talk all things Growth Hacks. The sixth installment of the Goodlawyer Startup Series saw them dive into practical tips for sales, marketing, and startup...
Raising capital is seen as a milestone by many in the startup game. Many would argue there’s plenty of capital (and non-dilutive funding) available. But how do you go about landing it? What do you need to have in place to go out and pitch investors? And how can you...
Copywriting is hard. Like any other skill, it requires persistence, dedication, and perseverance to master. Of course, it helps to get a few pointers! Enter 321 and our latest Growth Snack. We rounded up the 321 community to check out some of their sales emails and...
Every quarter, 321 rounds up our community to learn from our friends in high places. With the last meetup featuring some of our favourite marketing minds, it only made sense for our spring edition to focus on sales, with Paul Turner of Chata.ai and Michael Chessa of...
Metrics matter. Sometimes you have to track metrics for no other reason than your investors want you to track them. In that case, you’d better do it! However, tracking metrics also affords entrepreneurs the opportunity to measure the efficacy of their practices....
Lunch Without Lunch (LWOL) is a weekly connection for members of the tech and innovationecosystem, put on by our friends at Rainforest Alberta.321 was fortunate enough to share the (virtual) stage with them this past week, to host a panelof young sales standouts and...
An "Ideal Customer Profile (ICP)" is a highly detailed definition of your target customer. It is a VERY important exercise in ensuring your whole company is aligned – across your product, sales, marketing and customer success teams. While it...
Being a successful founder requires an impressive set of skills. While there are many skills integral to your success, chief among them (much to the chagrin of many founders) is selling. While learning to sell may seem to be a daunting task (especially when you...
2020 has really got me thinking and reflecting… on what I’ve learned through our work here at 321, and where we need to go from here. Here’s a few insights to ponder…
321 is thrilled to announce that we’ve partnered with some of the biggest players in Alberta’s tech sector to launch the OnRamp Growth Marketing Bootcamp, an 18-week course designed to give early career marketers the skills they need to succeed in tech marketing....
Here’s how long it generally takes to apply for the CAJG (and remember, you can get up to 2/3 of your costs covered!) Sign up for an My Alberta Digital ID for business (if you don’t already have on) – 2 minutesWithin 48 hours you’ll receive a confirmation email – but...
There’s a ton of 321 magic happening, so sometimes it’s hard to choose! Never fear, there’s 321 help on that. In this blog, we’ll highlight and dig into our 321 Growth Marketing course so you can determine if this marketing adventure is best for you.