Sales
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Sales isn’t “pitching”
Pitch competitions teach entrepreneurs that selling an idea, or telling a story, is about “pitching” to an already-warm and receptive audience. And for a pitch competition, it often is…
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A new take on customer lifecycle marketing: from the Traction Conference
A recap of Menaka Shroff’s (the Global Head of Marketing, Devices and Mobility at Google Cloud) session on customer lifecycle marketing.
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You don’t have to leave your backyard to find tech talent
The importance of focusing our ecosystem on working together to level up the skills of the people that are already here in Alberta.
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Who should attend 321 Growth Academy?
Watch this video to find the two questions you’ll want to ask yourself before you commit to one of 321’s sales or marketing programs.
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321 Brain Food: The Startup Canon Edition
We set out to create a list of essential growth titles (or at least the start of one, since we’re hip to living lean and iterating). The following is…
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321 Brain Food
Some of our favourite articles, blogs and content on our favourite 321 topics – sales, marketing, product and people.
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Applying mad sales skills to… raising capital?!?
A chat with Kevin Konynenbelt, CEO of Solv3D
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So, what does marketing have to do with sales, anyways?
As hugely important as sales is, it’s not enough on its own. Startup success and scaling also require great marketing, great products and great customer experiences – all delivered…
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Startup sales – the investor perspective. An interview with The Accelerate Fund
We spoke with two local investors about their perspectives on startup sales.
