A long time ago, in a startup far far away, I worked with a great team – including amazing folks like Alice ReimerBrian Reimer and John Eddy.

In our 1:1 meetings, John always said, “Carey, business is a team sport.”

He was right. With what I know now, I’d amend that to “growing a business is a team sport.”

321 has been through an amazing journey these last (almost) 6 years.

We’ve gone from our initial pilot cohort of our Lean Sales course, in early 2017 to having what we believe are the best options in the market – for both Sales and Marketing. And we make substantial investments annually to ensure that remains the case.

We have worked with thousands of founders and team members from 440+ startups and scale-ups.

  • 68% of our alumni companies report revenue growth, and 30% report doubling their revenue.
  • 80% report growth in the number of customers or users, and 34% report doubling customer counts.

We’ve been blessed to work with the most amazing partners across the region, including Platform Calgary, Innovate CalgaryInnovate EdmontonStartup EdmontonCo.LabsIntergenThin Air LabsCreative Destruction LabThe51Alberta Enterprise CorporationThe A100BDC, several Alberta Regional Innovation Networks, Alberta Innovates… I’m sure I’m missing some – apologies!

We’re grateful for the ongoing support of the many investors, funds, and ecosystem leaders that have helped us get where we are. Too many to list, but you know who you are! 

In 2022 we launched OnRamp, focused on helping more great people find their way into tech. In short, we aim to close that talent gap we all keep hearing about. We are wrapping up our first cohort of Digital Marketing this fall and have an impressive group that will launch their careers in our industry soon.

We are fortunate to have the support of a strong group of startups and scale-ups, industry partners and funders.

The engine behind this growth and impact is our amazing team.

Sarah has been with 321 since literally day one – working part-time (as a favour!) to support the first pilot cohort. She now heads our business development and customer success.

Chantel joined as a 321 instructor and as Program Director, to make OnRamp come to life and is helping to ramp up our courses.

I couldn’t be more pleased to announce that Sarah and Chantel are joining 321 as Partners – digging in to take us to the next level of impact.

And behind them is an amazing team.

Michael and Emily run our Customer Success team, ensuring our cohorts continue to achieve world-class NPS scores and high impact for participants.

Gillian is our Marketing Manager, helping us get the word out and support our community with ongoing opportunities to keep engaging and learning and growing. And she’s supported by Lindsay who leads social and design.

We are backed by Camilla from Virtual Gurus, who’s been amazing at helping manage our accounting and bookkeeping through our growth. A lifesaver!

And a thanks to all the other 321 team members who’ve helped us along the way.

What’s next?

Well, now that things are open again, the entire 321 and OnRamp teams look forward to seeing y’all out and about in the community.