Lean Sales

Want to supercharge your sales?

Struggling to consistently hit your targets? Wondering how to reach – and engage – prospects? Lacking a repeatable sales process? Unsure how to handle stalled deals, or close them faster? Need to extend your runway, or attract investors with sales momentum? 321 can help.

Registration for Spring 2023 is now CLOSED.
Contact us for info on future cohorts.

Who's it for?

Founders & sales leaders

You’re a founder or leader with overall responsibility for revenue. You could be early-stage and want to “get it right” at the start. Or, you’re a scaling product or service company that needs help to address some challenges, accelerate traction, or work through a pivot or merge.

Sales team members

You might be a member of the sales team. You’re not in charge but need some guidance so you can execute well – and consistently across the broader sales team – to hit your revenue targets.

Other team members

You work in Marketing, Customer Success, or Product, and need to get aligned with sales – pronto. In order for your company to win, the broader team has to get aligned on how you’re going to grow.

Any innovative businesses

We’ve helped a variety of businesses that are looking to grow and scale. 321 experts have experience working IN businesses at a variety of stages, sectors, markets, and business models. And we’re not focused solely on tech. 


What is Lean Sales?

In 321’s Lean Sales course, you’ll learn everything you need to know about sales – from prospecting through closing – all while applying what you learn in your business in real-time.

We go beyond tactics – we offer a highly strategic approach to building your sales engine. Yes, we’ll help with the practical stuff like prospecting, qualifying and demos. But we’ll also help you nail down your go-to-market strategies, validate your business and sales models,  build a repeatable & scalable process and see how to build out your sales team.

Whether you’re building your sales from scratch, looking to scale up, or need to fix what isn’t working, Lean Sales is the course for you.


Know your target

Identify the best customer to focus on now 

Why they'll buy

Get clarity on your customer’s problem and how to explain your value

Understand the numbers

Review your pricing, calculate your CAC & unit economics

Make it repeatable

Build a scalable sales process that aligns with how your customers want to buy

Engage prospects

Learn tactics to engage prospects and build the top of your funnel

Build your story

Craft (or refine) your key messaging and sales copy

Show & tell

Create demo scripts that convert interest to purchase

Manage sales

Learn how to qualify and close deals, and build & manage your team

What people are saying

Jesse Brown, KnoGeo

Take Lean Sales. 100% do it; it pays for itself. It's one of the best investments we've ever made and continues to pay dividends. Our sales process is better, our customers are happier, and we're growing more than ever.

Jesse Brown

Ryan Shantz, SumoQuote

Be ready to drink from the firehouse with 321! 321’s Lean Sales course helped us to build out an effective sales process and identify the team we needed to execute. If you’re looking to grow your company, I highly recommend you sign up.

Ryan Shantz

Hanif Joshaghani, Symend

Applying what I learned in 321’s sales courses has taken our business to new heights.

Hanif Joshaghani

How it works

Learn – while you run your biz

Self-drive through our online tools and frameworks (which are downloadable and yours to keep forever) to build your business in real-time. You’ll need only ½ day a week to move the needle!

Workshop it – with 321 and peers

There’s a ton of interaction weekly (hello Zoom!) We walk-through real-life examples, solve problems together, keep you on track and drive to outcomes.

Small group sessions

Receive additional coaching and tailored feedback in small group sessions with your peers and 321 experts (who’ve got decades in the startup trenches!)

Why Lean Sales?

From strategy to specifics

Yes, we go into the nitty gritty on sales. But we also guide you through the strategy bits you need to win  – like understanding your target customer, value, differentiation, pricing and unit economics.

Actionable feedback as you go

Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. We’ll help drive you to achieve tangible outcomes!

Deep B2B experience

We’ve run product, sales, marketing, and ops teams. We’ve run services companies. We’ve had leadership roles in companies at different stages, in different sectors, in different markets, and with different biz models


Playbooks and templates

Our proven playbooks and templates are yours to use and keep. They drive you to outcomes every week, with options for early-stage vs. scaling companies.



Sign up to supercharge your sales for $1,899 plus taxes and fees


Bring a colleague with you for $899 plus  taxes and  fees

2/3 off

Explore if you’re eligible for grants to get up to 2/3 off course fees

More than 4 of you from the same team attending? Please give us a shout.


Sarah Morrill


Sarah has 15+ years of marketing and customer engagement experience with startups, agencies and big brands.

Sign up

If you’re convinced 321’s Lean Sales is what you’ve been looking for, sign up now

Not sure?

If you’re still undecided, check out some additional information to help you decide

Book a call

If you still have some questions, book a call to chat with a 321 team member