Build repeatable, reliable sales strategies that will keep your cash flowing and business growing.
Our flagship Lean Sales program is designed for all types of companies, industries, and sales challenges. We help your founders, sales leaders, and extended team members get the fundamentals right so you can close more deals.
Cash tight? Struggling to close deals? Let’s change that.
There are 101 ways sales can go wrong. But many companies have sales problems they can’t even diagnose properly. Which means fixing them is basically impossible—even with the help of high-priced consultants and flashy marketing agencies.
If you don’t know what’s wrong or how to fix it, our Lean Sales program has you covered. We’ll help you turn things around. Faster than you might expect.
Everything you need to win—in a single course.
Lean Sales: A highly practical program to transform your sales.
Get clarity
Many sales problems start with a disconnect. About what you’re selling, who you’re selling to—and why they should even care.
We help you get clear on your target market and customer problems – and how to frame your offer so prospects will respond.
Get strategic
You can’t succeed without building a sales engine. That’s true for early-stage startups with one salesperson and mature companies with dozens.
We’ll help you build sales processes that reduce the friction between you and the next deal.
Get results
Stalling out at the goal line of a sale is enormously frustrating. It feels like you’re right there—but when prospects ghost you, you’re nowhere.
We’ll show you how to consistently convert interested prospects into closed revenue.
Lean Sales is our in-depth, in-the-weeds course for founders, sales leaders and extended team members. In 12 powerful weeks, you’ll learn everything you need to know about sales—from prospecting through closing.
You’ll work on your business from day one.
With 321, you’ll be working on your sales engine right away and putting it into market soon after. This isn’t just a playbook. We’ll make sure you’re operating from a rock solid foundation. Then you’ll learn, adjust, and pivot in real-time.
You’ll love the experience.
You’ll actually enjoy our program because it’s interactive, engaging, and energizing. You get access to a wealth of on-demand content plus weekly Zoom classes plus group coaching sessions. Note: there’s work for you to do both in class and between classes—about a half day per week total.
Expect transformative outcomes.
We know you need impact. So that’s exactly what our program delivers.
Know your targets
Identify the right customers to target and get clarity on how your offering solves their problem.
Build or fix your sales process
Learn how to qualify & close deals, and build & manage your sales team.
Design your story
Design or refine your key messages and sales copy. Create sales scripts that convert.
Understand your numbers
Get control of your data. Review your pricing, calculate your CAC & unit economics.
Engage your prospects
Learn and deploy tactics to engage prospects and build the top of your funnel.
Make it all repeatable
Build a scalable sales process aligned with how your customers want to buy.
Public or private: Pick the experience that works for you.
You can take Lean Sales in a small public cohort or a private, bespoke experience.
Our flagship course
Lean Sales: public cohort
Our public Lean Sales cohorts are 12-weeks long, with weekly group sessions led by a 321 instructor and on-demand content and tools you can access as we progress. These tools are yours to keep forever. You’ll also get to participate in two group coaching sessions and a chance to learn from peer companies facing some of the same sales challenges as you.
Attention! You may be eligible to get up to ⅔ of the cost of the public cohort covered by a grant. Learn more here.
Our flagship course
Lean Sales: private experience
Our private Lean Sales experience offers you focused, individual attention and a flexible program that you can start whenever you’re ready. Dig into the topics that are of primary interest to you—and benefit from 5 personal coaching sessions led by 321’s expert strategists. Just like with the public cohort, you get on-demand content and tools you can access as we progress. And keep forever. The private experience can be completed in 6 months or less.
What was truly unique about 321 was that we could put the learning into action right away. During the course, we were able to convert two new customers, drive more leads into our sales pipeline, and get clarity on our ICP and campaign approach for entering a new market. We were thrilled with the impact it had on our business in such a short time.”
Aaron Karton President, FieldPro Software
Take Lean Sales. 100% do it; it pays for itself. It’s one of the best investments we’ve ever made and continues to pay dividends. Our sales process is better, our customers are happier, and we’re growing more than ever.”
Jesse Brown CEO, KnoGeo
321 helped me develop a sales process that weeds out prospects who are not serious earlier in the process. The result is more warm prospects in our funnel at all times.”
Melanie McClare CEO, Swirltex
Be ready to drink from the firehouse with 321! 321’s Lean Sales course helped us to build out an effective sales process and identify the team we needed to execute. If you’re looking to grow your company, I highly recommend you sign up.”
Ryan Shantz CEO, SumoQuote
A concentrated dose of live sales training.
Half-day, high-impact sales workshops.
Our expert instructors also deliver sales training in compact half-day workshops. You’ll work on your business in the class and put it into action right afterwards.
Scaling sales: How to transition from founder-led.
Instructor: Sarah Morrill
Learn how to transition from founder-led sales to an integrated organizational approach. Together, we’ll audit your sales function, identify what needs to be put into place and build an action plan to put it into practice. We’ll also share best practices in designing a sales process and team to support your next phase of growth.
Dec 1, 2023 – Calgary, Alberta
8:30 a.m. – 12:00 p.m.
$575 for one person / $500 for a second team member
Our Lean Sales program is taught by deeply experienced entrepreneurs.
Sarah Morrill
Sarah has 15+ years of business development, marketing, and growth roles at both startups and scaleups. She’s a mentor to entrepreneurs and has also worked as a marketing and business development consultant for a decade. Sarah facilitates 321’s Lean Sales course and the OnRamp Lean Sales Bootcamp. She also leads sales for 321.
Carey Houston
Carey founded 321 Growth Academy in 2017. She has 25+ years of marketing, sales and product experience with senior roles in startups, scale-ups, and services companies. She leverages that experience as a facilitator for 321’s Lean Sales course. Carey is passionate about community-building, is an active mentor and a member of TheA100.
What support does 321 offer during program delivery?
We’ve been doing this for years, so we know how to make your experience as seamless as possible. We’ve got a top-notch learning management system (which is the online platform that we use to help distribute curriculum materials) and our incredible Customer Success team. They help you set up all the program sessions in your calendar, and support you throughout the course. You also get two small group sessions with 321 experts (and your peers) where you can ask questions and get feedback on your work. Plus, we’ll help you stay accountable – you’ll set your goals and we’ll help you hit them.
How are 321 programs delivered?
For our public programs, we offer a mix of weekly live class instruction and on-demand content during our programs. The live sessions are delivered virtually to create the most flexibility for our participants. Each program also features ‘out-of-class’ work you can do at your convenience. This usually takes 4-6 hours per week. If you want more flexibility in delivery or an immediate start date, we also offer private experiences.
How experienced is 321 in program design?
Very. In fact, we’ve helped over 500 companies transform their marketing and sales over the last decade. We know what works, what doesn’t, and how to make sure our clients get the impact they need. One key learning? You need to work on your business during the course, not after. Theory is important. Results are critical. So, we get you right to work from the first week.
How much do 321 programs cost?
We have a number of pricing options so we can help all sorts of companies with different numbers of attendees—and provide flexible delivery options. You can see pricing by scrolling up on this page to the section titled “Public or private: pick the experience that works for you”. We also offer shorter half-day workshops at different rates, which are listed here.
Do you have any metrics that prove your programs work?
Funny you should ask. Here are the numbers: 80% of our alumni companies reported growth in customers or users. 30% of those reported actually doubling their revenues. We also have an 81 Net Promoter Score, which is world class. And here’s one more: when you take our program, we’re 100% focused on helping your business grow and succeed.
I’m not experienced in marketing or sales. Is this program for me?
Absolutely. We work with everyone from C-level sales and marketing executives to technical founders and experts to junior team members who are just getting their feet underneath them. We try to demystify marketing and sales and get down to the practical things you and your team can do today to make a difference for your business.
Who are the instructors of 321 programs?
We have a number of program leads—including Chantel Elliott and Sarah Morrill – both of whom are senior leaders in sales and marketing. But we also bring in senior experts from the 321 network to deliver content at various points in the program. Learn more about our instructors and experts on this page.
