Lean Sales
Want to supercharge your sales?
Struggling to consistently hit your targets? Wondering how to reach – and engage – prospects? Lacking a repeatable sales process? Unsure how to handle stalled deals, or close them faster? Need to extend your runway, or attract investors with sales momentum? 321 can help.
Who's it for?
Founders & sales leaders
You’re part of the founding team with overall responsibility for revenue. You are early-stage and want to “get it right” at the start. Or, need guidance to address some challenges, accelerate traction or work through a pivot.
Sales team members
You might be a member of the sales team. You’re not in charge but need some guidance so you can execute well – and consistently across the broader sales team – to hit your revenue targets.
Other team members
You work in Marketing, Customer Success, or Product, and need to get aligned with sales – pronto. In order for your company to win, the broader team has to get aligned on how you’re going to grow.
What is it?
In 321’s Lean Sales course, you’ll learn everything you need to know about sales – from prospecting through closing – all while applying what you learn in your business in real-time.
You’ll get clear on who you are selling to, why they will want to buy, and understand what they might pay. You’ll learn effective ways to engage prospects and map out a scalable sales process that will work for your product and markets.
Whether you’re building your sales from scratch, looking to scale up, or need to fix what isn’t working, Lean Sales is the course for you.
Outcomes
Know your target
Define your best markets, segments and customers
Why they'll buy
Better understand your customer's problem and your value proposition
Understand the numbers
Review your pricing, customer ROI and unit economics
Make it repeatable
Build a scalable sales process that aligns with how your customers want to buy
Engage prospects
Learn tactics to engage prospects and build the top of your funnel
Build your story
Craft (or refine) your sales messaging
Show & tell
Understand how to do effective demos and sales (or investor) presentations
Manage sales
Learn how to qualify and close deals, and manage the team
What people are saying
How it works
Learn – on your own time
Self-drive through our online content to learn the key concepts, and use the 321 worksheets and templates to apply learnings to your business in real-time
Workshop it – with 321 and peers
Connect every week (hello Zoom!) with your cohort to discuss, share real-life examples and brainstorm solutions – to keep you on track and to drive to outcomes
Small group sessions
Receive additional coaching and feedback in small group sessions with 321 experts and your peers
Why Lean Sales?
From strategy to specifics
Yes, we go into the nitty gritty on sales. But we also guide you through the strategy bits you need to win – like understanding your target customer, value, differentiation, pricing and unit economics.
Proven results
Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. It works if you do the work!
Deep B2B experience
At 321, you can tap into our extensive B2B sales and business development experience - across business models, sectors, product categories and company stages.
Playbooks and templates
We share proven playbooks and templates you can use to apply what you learn every week - with different options to guide early-stage vs. scaling companies.
Pricing
$1,599
Sign up to supercharge your sales for $1599 plus taxes and fees
$599
Bring a colleague with you for $599 plus taxes and fees
2/3 off
Explore if you’re eligible for grants to get up to 2/3 off course fees
Instructor
Carey Houston
Founder & CEO
Carey has 25+ years of experience in startups, scale-ups and services companies, and has been a VP Marketing in four companies.
