Lean Sales

Want to supercharge your sales?

Struggling to consistently hit your targets? Wondering how to reach – and engage – prospects? Lacking a repeatable sales process? Unsure how to handle stalled deals, or close them faster? Need to extend your runway, or attract investors with sales momentum? 321 can help.

Who's it for?

Founders & sales leaders

You’re part of the founding team with overall responsibility for revenue. You are early-stage and want to “get it right” at the start. Or, need guidance to address some challenges, accelerate traction or work through a pivot.

Sales team members

You might be a member of the sales team. You’re not in charge but need some guidance so you can execute well – and consistently across the broader sales team – to hit your revenue targets.

Other team members

You work in Marketing, Customer Success, or Product, and need to get aligned with sales – pronto. In order for your company to win, the broader team has to get aligned on how you’re going to grow.

What is it?

In 321’s Lean Sales course, you’ll learn everything you need to know about sales – from prospecting through closing – all while applying what you learn in your business in real-time.

You’ll get clear on who you are selling to, why they will want to buy, and understand what they might pay. You’ll learn effective ways to engage prospects and map out a scalable sales process that will work for your product and markets.

Whether you’re building your sales from scratch, looking to scale up, or need to fix what isn’t working, Lean Sales is the course for you.



Know your target

Define your best markets, segments and customers

Why they'll buy

Better understand your customer's problem and your value proposition

Understand the numbers

Review your pricing, customer ROI and unit economics

Make it repeatable

Build a scalable sales process that aligns with how your customers want to buy

Engage prospects

Learn tactics to engage prospects and build the top of your funnel

Build your story

Craft (or refine) your sales messaging

Show & tell

Understand how to do effective demos and sales (or investor) presentations

Manage sales

Learn how to qualify and close deals, and manage the team

What people are saying

Jesse Brown, KnoGeo

Take Lean Sales. 100% do it; it pays for itself. It's one of the best investments we've ever made and continues to pay dividends. Our sales process is better, our customers are happier, and we're growing more than ever.

Jesse Brown

Ryan Shantz, SumoQuote

Be ready to drink from the firehouse with 321! 321’s Lean Sales course helped us to build out an effective sales process and identify the team we needed to execute. If you’re looking to grow your company, I highly recommend you sign up.

Ryan Shantz

Hanif Joshaghani, Symend

Applying what I learned in 321’s sales courses has taken our business to new heights.

Hanif Joshaghani

How it works

Learn – on your own time

Self-drive through our online content to learn the key concepts, and use the 321 worksheets and templates to apply learnings to your business in real-time

Workshop it – with 321 and peers

Connect every week (hello Zoom!) with your cohort to discuss, share real-life examples and brainstorm solutions – to keep you on track and to drive to outcomes

Small group sessions 

Receive additional coaching and feedback in small group sessions with 321 experts and your peers

Why Lean Sales?

From strategy to specifics

Yes, we go into the nitty gritty on sales. But we also guide you through the strategy bits you need to win  – like understanding your target customer, value, differentiation, pricing and unit economics.

Proven results

Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. It works if you do the work!

Deep B2B experience

At 321, you can tap into our extensive B2B sales and business development experience - across business models, sectors, product categories and company stages.

Playbooks and templates

We share proven playbooks and templates you can use to apply what you learn every week - with different options to guide early-stage vs. scaling companies.



Sign up to supercharge your sales for $1599 plus taxes and fees


Bring a colleague with you for $599 plus  taxes and  fees

2/3 off

Explore if you’re eligible for grants to get up to 2/3 off course fees


Carey Houston

Founder & CEO

Carey has 25+ years of experience in startups, scale-ups and services companies, and has been a VP Marketing in four companies.

Sign up

If you’re convinced 321’s Lean Sales is what you’ve been looking for, sign up now

Not sure?

If you’re still undecided, check out some additional information to help you decide

Book a call

If you still have some questions, book a call to chat with a 321 team member