Lean Sales
Want to supercharge your sales?
Struggling to consistently hit your targets? Wondering how to reach – and engage – prospects? Lacking a repeatable sales process? Unsure how to handle stalled deals, or close them faster? Need to extend your runway, or attract investors with sales momentum? 321 can help.
Who's it for?
Founders & sales leaders
You’re a founder or leader with overall responsibility for revenue. You could be early-stage and want to “get it right” at the start. Or, you’re a scaling product or service company that needs help to address some challenges, accelerate traction, or work through a pivot or merge.
Sales team members
You might be a member of the sales team. You’re not in charge but need some guidance so you can execute well – and consistently across the broader sales team – to hit your revenue targets.
Other team members
You work in Marketing, Customer Success, or Product, and need to get aligned with sales – pronto. In order for your company to win, the broader team has to get aligned on how you’re going to grow.
Any innovative businesses
We’ve helped a variety of businesses that are looking to grow and scale. 321 experts have experience working IN businesses at a variety of stages, sectors, markets, and business models. And we’re not focused solely on tech.
What is it?
In 321’s Lean Sales course, you’ll learn everything you need to know about sales – from prospecting through closing – all while applying what you learn in your business in real-time.
We go beyond tactics – we offer a highly strategic approach to building your sales engine. Yes, we’ll help with the practical stuff like prospecting, qualifying and demos. But we’ll also help you nail down your go-to-market strategies, validate your business and sales models, build a repeatable & scalable process and see how to build out your sales team.
Whether you’re building your sales from scratch, looking to scale up, or need to fix what isn’t working, Lean Sales is the course for you.
Outcomes
Know your target
Identify the best customer to focus on now
Why they'll buy
Get clarity on your customer’s problem and how to explain your value
Understand the numbers
Review your pricing, calculate your CAC & unit economics
Make it repeatable
Build a scalable sales process that aligns with how your customers want to buy
Engage prospects
Learn tactics to engage prospects and build the top of your funnel
Build your story
Craft (or refine) your key messaging and sales copy
Show & tell
Create demo scripts that convert interest to purchase
Manage sales
Learn how to qualify and close deals, and build & manage your team
What people are saying
How it works
Learn – while you run your biz
Self-drive through our online tools and frameworks (which are downloadable and yours to keep forever) to build your business in real-time. You’ll need only ½ day a week to move the needle!
Workshop it – with 321 and peers
There’s a ton of interaction weekly (hello Zoom!) We walk-through real-life examples, solve problems together, keep you on track and drive to outcomes.
Small group sessions
Receive additional coaching and tailored feedback in small group sessions with your peers and 321 experts (who’ve got decades in the startup trenches!)
Why Lean Sales?
From strategy to specifics
Yes, we go into the nitty gritty on sales. But we also guide you through the strategy bits you need to win – like understanding your target customer, value, differentiation, pricing and unit economics.
Actionable feedback as you go
Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. We’ll help drive you to achieve tangible outcomes!
Deep B2B experience
We’ve run product, sales, marketing, and ops teams. We’ve run services companies. We’ve had leadership roles in companies at different stages, in different sectors, in different markets, and with different biz models
Playbooks and templates
Our proven playbooks and templates are yours to use and keep. They drive you to outcomes every week, with options for early-stage vs. scaling companies.
Pricing
$1,699
Sign up to supercharge your sales for $1699 plus taxes and fees
$699
Bring a colleague with you for $699 plus taxes and fees
2/3 off
Explore if you’re eligible for grants to get up to 2/3 off course fees
Instructor
Carey Houston
Founder & CEO
Carey has 25+ years of experience in startups, scale-ups and services companies, including leading sales, marketing and product teams. She’s also got a strong network of investors, mentors and others, to bring to the table. And, she has been a VP Marketing in four companies.
