Marketing

Frustrated with the return on your marketing spend? Want to generate awareness, leads and increase sales? Need better marketing outcomes on the ASAP? 321 can help.  We support entrepreneurs in building the kind of marketing engine that grows revenues.

Whether you’re a first-time founder, an experienced entrepreneur, or a member of the team, we offer a marketing course that will help you ramp up your revenue.

With 321, you’re in good company.

Our courses have helped heaps of startups, scale-ups and social enterprises – at all stages – get their growth on.

Founders & team members from 145+ companies have taken our courses to help them grow.

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Many of our participants come back for more – over 37% have taken more than one 321 course.

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At 321, we love diversity! Currently, 38% of our participants are women.

Our participants also become fans - our NPS score is 81 (which is considered world class!)

Not sure which course is for you? Learn more.

Dive deep into our flagship course

Growth Marketing

Duration: 9 half-day sessions
Cost: Starting at $1,299

 

Growth Marketing is our in-depth course for founders and their team members. Over 45+ hours, you’ll learn everything you need to know about revenue-focused Marketing – from the fundamentals to marketing campaigns – all while applying what you learn in your business in real-time.

Outcomes

  • Defined marketing fundamentals (market, customer, channels)
  • Developed key marketing messages and brand basics
  • Understanding different types of campaigns and typical tactics
  • Process for planning and implementing lean marketing campaigns
  • Agile approach to managing marketing team and outcomes
  • Active coaching on developing a campaign to impact your business outcomes

Who’s it for?

Founders, marketing leaders and team members from early stage companies (that want to get it right at the outset) or growing companies (that need to address some challenges, or accelerate traction) – in any industry. Key is that you’re ready to undertake marketing (or will soon be), and ramping up marketing is a key priority for you in the next 6 months.

Learn more.

Dip your toe in with our 1/2 day course

Marketing Kickstarter

Duration: 1 half-day session
Cost: Starting at $99

 

Marketing Kickstarter is our introductory course for founders and team members that want to better understand marketing – and how they can best support their company’s revenue goals. In a half-day (or evening), you’ll learn what marketing is and where it fits in your organization, and what your company can do to undertake marketing that drives revenue.

Outcomes

  • Understanding what goes into creating an effective marketing function that support sales in your company
  • Assessment of where you are at today
  • Identification of the key gaps to focus on in future, to drive your marketing growth

Who’s it for?

Founders and team members interested in (or working in) marketing – or in better supporting your marketing team. You might be early-stage (even pre-revenue), have limited time to dedicate to marketing right now, or aren’t convinced you can devote the time to our more in-depth course, Growth Marketing.

Learn more.

Not sure which course is for you? Learn more.

What people are saying

“…we had the capacity, and (our) idea was right, but we needed someone to unlock it. (321’s) process has been a game changer.”

Dr. Alina Turner and Travis Turner
Co-Founders, HelpSeeker

“Carey and Jana have a ton of experience that is invaluable. (It was) so helpful … (to have) them explain how they solved a similar problem.”

Megan Kurcwal
StellarAlgo

“The coaching (321) gives comes from the (experience) they have… I think everyone in Calgary should take a 321 course, and start growing…”

James Lochrie
Entrepreneur, Investor and Community Leader

Why 321 Growth Academy?

Hands on

This is not your “typical” training. At 321, you’ll learn by doing: by working on your sales, marketing and people engines, and applying what you learn in your business, in real-time.

Outcomes obsessed

Our focus is helping you achieve real outcomes for your business – not just in the future, but now. Our courses are designed to help you achieve results, week by week, so you can get growing.

Guided by experience

321 instructors and guests have ‘in the trenches’ experience in sales, marketing and people/HR. We’ve been in your shoes, and draw on our decades of real-world experience with different business models, markets, and products to ensure you get practical, actionable guidance.

With peers

You’ll learn alongside your fellow entrepreneurs in a cohort – and your learning is enhanced by their insights and experiences. Plus, you’ll become part of the 321 community, to continue your learning and build your network.

Learn more about 321.

Find out more

Still not sure?

Book a call

Book a call with a 321 team member.

Attend an event

Connect with us at one of our upcoming events.

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See upcoming courses

Check out our upcoming courses in sales, marketing and people/HR.

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