Growth Marketing
Level up your marketing engine
Is marketing a key driver of your growth? Or are you spending a lot (of time or $) on marketing, but not getting results? Need more leads to fill the top of your funnel? Not sure of what flavour of marketing you need to win? Or how best you can execute? 321 can help.
Registration for Spring 2023 is now CLOSED.
Contact us for info on future cohorts.
Who's it for?
Founders & execs
Maybe you’re new to marketing (hello, technical founders!), and don’t know what you don’t know… but need to understand how marketing can drive growth, the team you need to execute, and how much to invest.
“Traditional” marketers
You’ve done marketing before, but it’s different now. Your past experience in brand and marcom hasn’t armed you with what you need to win in your current role – namely, running campaigns to drive growth.
Newbies & non-marketers
Maybe you are a marketing newbie, or want to understand how to collaborate better with marketing. Perhaps you’re a new venture and want to get things “right” at the start – or need guidance as you pivot.
Any innovative businesses
We’re not focused solely on tech. We’ve helped a variety of innovative businesses – at different stages, in different industries - to grow and scale.
What is Growth Marketing?
In 321’s Growth Marketing course, you’ll learn how to build – or level up – your marketing engine so that it can be a driver of your growth.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets. And, you’ll also dig into strategy to ensure you’re tackling any barriers to marketing success.
So, whether you’re just starting out with marketing, looking to scale up, or need to fix what isn’t working, Growth Marketing is the course for you.
Outcomes
Know your target
Identify the best customer to focus on now
Understand the numbers
Review your calculate your CAC so you know how much to invest
Pick campaign types
Identify the types of marketing campaigns you need to win
Design campaigns
Design marketing campaigns using 321's proven tools & templates
Craft your message
Develop your company and product messages and write better copy
Identify needed assets
Map out the sales tools and marketing assets you need
Define metrics
Identify marketing metrics to assess your ROI and impact
Assess team & stack
Confirm the marketing bench and the stack you need to execute
What people are saying
How it works
Learn – while you run your biz
Self-drive through our online tools and frameworks (which are downloadable and yours to keep forever) build business in real-time. You’ll need only ½ day a week to move the needle
Workshop it – with 321 and peers
There’s a ton of interaction weekly (hello Zoom!). We walk-through real-life examples, solve problems together, keep you on track and drive to outcomes
Small group sessions
Receive additional coaching and tailored feedback in small group sessions with your peers and 321 experts (who’ve got decades in the startup trenches!)
Why Growth Marketing?
From strategy to specifics
Yes, we go into the nitty gritty on marketing tactics. But we also guide you through the strategy bits needed to do great marketing – like prioritizing the best target customer, nailing down your differentiation, and understanding unit economics.
Actionable feedback as you go
Our model of “learn while doing” ensures progress each and every week, and our alumni report gains in both customer and revenue growth. We'll help you to achieve tangible outcomes!
Superior cohort experience
Tap into our extensive marketing and campaign experience – across business models, sectors, product categories and company stages. Get access to the 321 expert instructors, guests and our extended community.
Proven playbooks and templates
Our proven playbooks and templates are yours to use and keep. They drive you to outcomes every week, with options for early-stage vs. scaling companies.
Pricing
$1,899
Sign up to level up your marketing for $1,899 plus tax and fees
$899
Bring a colleague with you for $899 plus tax and fees
2/3 off
Explore if you’re eligible for grants to get up to 2/3 off course fees
More than 4 of you from the same team attending? Please give us a shout.
Instructors
